Burger King takes a swipe at McDonald’s with newer and sadder ‘Real Meals’ boxes

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  • Hank Pym Draper, UT
    May 3, 2019 2:11 p.m.

    re Zabilde...

    Your inference in paragraph 1 contradicts itself. That said, i'm surprised they aren't more comments by "puritans" expressing moral outrage.

    Cuomo (CNN last night) emphasized it was a bout Mental Health awareness. Honestly, that is more crucial than any PC/SJW/Diversity awareness mumbo jumbo.

    re Z...

    "No one gets their therapy in a fast food container, BK."

    Are you sure? How do you explain, in part, the obesity epidemic?

  • Zabilde Riverdale, UT
    May 2, 2019 3:47 a.m.

    Total miss and whiff on the concept behind the Happy Meal. The happy meal doesn't say you (or your kids) are happy all the time, or that you or your kids need to be happy. The idea is to make kids excited and happy to go to McDonalds. In other words it's marketing to children and their parent and it does a great job of doing what it is supposed to do.

    BK can call their boxed meals anything they want. Good for them, hope it's financially successful for them. But posing these boxes as a supposed "counter" to the Happy meal is foolish. If the meal has a toy in it, it'll make kids happier to get it. Which is why most fast food chains have a similar children's meal with a prize. Even BK will give the kids a crown if nothing else.

  • Hutterite American Fork, UT
    May 1, 2019 8:41 p.m.

    The machinations of fast food outfits hold far too much sway as news in Utah.

  • Latter-daySaintForever St. George, UT
    May 1, 2019 8:19 p.m.

    I am not impressed.

  • LOU Montana Pueblo, CO
    May 1, 2019 4:30 p.m.

    Yo z, it is called, trial and error.

    It is not a liberal attack on your eating habits.

  • Z South Jordan, UT
    May 1, 2019 3:26 p.m.

    This is just another case of a marketing team thinking they know what the 18-34 generation is thinking, and missing... badly.

    No one gets their therapy in a fast food container, BK.