Gillette is being praised and condemned for an ad about 'toxic masculinity.' Here's what people are saying

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  • TheRealDJT Sandy, UT
    Jan. 19, 2019 4:04 p.m.

    Gillette had one simple job: sell razors to men. They managed to create a commercial that will destroy the company.

  • Frozen Fractals Salt Lake City, UT
    Jan. 17, 2019 12:43 p.m.

    @I have my opinion
    "Gillette could have talked about the bad behavior (bullying, harassment, etc.) without tying it to gender. "

    The good behavior in the ads was done by men too, men who were no less masculine than the men doing bad behavior. There's a reason why the phrase is "toxic masculinity", and it's because it's a corrupted form of masculinity where bad behaviors are justified because of some misguided sense of what it means to be a man. Masculinity isn't a problem, and there's nothing in that ad that says it is. It's just saying that real men don't tolerate bullying, mistreatment of women, or other bad behaviors.

  • Joe Hilll Salt Lake City, UT
    Jan. 16, 2019 2:28 p.m.

    @I have my opinion
    Your second paragraph in your most recent post was very telling. I think understand (but strongly disagree with) your motivations now.

  • I have my opinion Kaysville, UT
    Jan. 16, 2019 10:45 a.m.

    @Tolstoy -- I understand your response to my comment. But the fact that Gillette focused exclusively on men in the video and it addressed "masculinity" showing bad behaviors, made it feel that they are targeting men with an unnecessarily broad brush. Like another commenter said, they show a guy standing behind a BBQ as the "average" man, somehow guilty of being a guy. Like you, I don't excuse my kids from any bad behavior like bullying or sexual harassment. But I won't stand by idly when men are generally shown as bad. Gillette could have talked about the bad behavior (bullying, harassment, etc.) without tying it to gender.

    I'll believe your point of view if/when Gillette targets their female customers with a similar video, encouraging them to stop bad behavior (bullying "mean girls", using sexual tools to get their way, crying sexual harassment when it's not justified, etc.). Otherwise, Gillette's video is truly improper targeting of general non-toxic masculinity.

  • Frozen Fractals Salt Lake City, UT
    Jan. 16, 2019 10:25 a.m.

    And they say liberals are the snowflakes... they who can't even manage to watch a 2 minute anti harassment/pro-real men video without being triggered.

  • Tolstoy salt lake, UT
    Jan. 16, 2019 9:20 a.m.

    @I have my opinion
    If calling on men to treat others with basic disc ency and respect is "PC" then what exactly do you consider appropriate behaviors? no were in that commercial does it claim that such behaviors are "natural" what it does say is that such behaviors have been played off as acceptable for far to long and have recently seen an increase in acceptance. Secondly I did not see anywhere in the commercial they claim that girls cannot also be bullies and I find this frequent attempt try to deflect by saying "but this other group behaves bad too' a disturbing trend among our adult population. I would never accept that excuse from my child and I am pretty sure most adults parents did not accept that excuse when they were kids.

  • Kaladin Northern, CO
    Jan. 16, 2019 9:21 a.m.

    The idea is good, the execution was horrible. Yes, we need to stop the cat-calling and other more devious forms of sexual harassment. Yes, we should not bully. However, the ad made the overall statement that a man behind a BBQ is a drone that continues to perpetuate all those things. Two boys roughhousing are quickly stopped because "fighting is bad." Stop sexual harassment = good; making regular guys out to be predators = bad.

  • I have my opinion Kaysville, UT
    Jan. 16, 2019 7:26 a.m.

    @Joe Hilll -- I can explain this to you. The problem with the video is that it falls into the typical PC craziness. Gillette feels obligated to do this to make a small, vocal group happy. The video portends that there is a natural connection between manhood and bullying or sexual harassment. Sorry to tell you but this is false. Bullying is abnormal/bad behavior for both genders. In fact, my daughters have suffered from bullying from other girls more than my sons did from other boys. And Sexual Harassment is deviant behavior that both genders can perform -- it's not natural to manhood. I don't need my razor company preaching to me. It makes them feel good but they will lose customers.

    Good thing I use Kroger-brand razors -- just as good quality and they don't (yet) preach to me.

  • Chris from Rose Park Hartford, CT
    Jan. 16, 2019 5:20 a.m.

    @ Chris B

    I don't think the ad is trying to say that men and women are the same. They are different. It's a biological fact they are different. I believe the ad is trying to say that it is still masculine to be kind and considerate to others (which is contrary to what some think). In all their differences, both men and women should be good to one another.

  • Chris from Rose Park Hartford, CT
    Jan. 16, 2019 5:15 a.m.

    It's a good message. It's a problem that some define masculinity as fighting others, harassing women, and belittling women. That type of "masculinity" has got to go. It's sad that it's been accepted for so long.

    Let's be clear, this ad did not say that rough housing is bad (if everyone is happy) or that being attracted to a woman is bad. Another thing is that this ad shows men stepping up and solving problems, so it isn't even depicting the men as always being a problem.

    Jesus taught us to be kind and loving towards one another. He taught us to not lust. This teaching is not just for women.

  • explorer686 davis, UT
    Jan. 15, 2019 4:59 p.m.

    Men and women are equal. Is that so hard to understand? Gender is a social construct.

  • Joe Hilll Salt Lake City, UT
    Jan. 15, 2019 4:23 p.m.

    @Mainly Me
    Please do enlighten us. How is encouraging men to treat people with respect and dignity “toxic”?

  • Utefan60 , 00
    Jan. 15, 2019 4:15 p.m.

    Not a bad ad, except for those with such toxic masculinity that they can't see what is happening in this new world where people don't take to that type of manliness as standard operating procedure.

    Topic is good.

  • Mainly Me Werribee, 00
    Jan. 15, 2019 3:34 p.m.

    More toxic political correctness.

  • 65TossPowerTrap Salmon, ID
    Jan. 15, 2019 3:24 p.m.

    Hmmmm. Maybe it's time to go to Schick. I don't need any Gillettesplaining from Gillette.

  • Chris B Salt Lake City, UT
    Jan. 15, 2019 3:14 p.m.

    This coming from a company that has highlighted and made billions of dollars promoting the differences between men and women. That's rich.

    Does anyone know of a shaving company that thinks this ad is ridiculous so that I can become a regular customer of theirs?