Ikea moving into city centers to adapt to consumer changes

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  • 2 bits Cottonwood Heights, UT
    Nov. 28, 2018 9:42 a.m.

    If they want to adapt to consumer changes... they need to abandon their brick and mortar stores altogether, and move to shipping directly to people's homes. That's what the new generation expects.

    They not only don't want to have a car (so they can go to places like IKEA), but they don't even want to go into your store in the city. They just want to shop from their couch and have it delivered.

    So moving to the city isn't going to keep your stores in business (for long).

    It won't be long before there are very few stores. I mean actual stores where you can go in and see and feel the product and maybe even try it. You will just order it and try it at home, and if you don't like it you return it. But I know many people who shop only online. And this trend will get bigger as brick and mortar stores are forced to close, because there aren't enough people buying there to keep them in business.

    The big stores (which need high-volume to deliver the low-price) close first. Because if they don't have high volume of customers they can't pay the bills and the workers and keep the store open. But small stores will close too.