Here are the best and worst advertisers for families in 2017

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  • Hutterite American Fork, UT
    Nov. 14, 2017 7:30 p.m.

    Lagomorph is right. There are a lot of variables which come into play. Plus, at the end of the day, if I need something from Walmart or Target or KFC or Carls' Jr., usually advertising doesn't play a huge role in my decision. Nor would the opinion of the perpetually offended of the parents' television council.

  • Lagomorph Salt Lake City, UT
    Nov. 14, 2017 6:30 p.m.

    PTC, quoted in article: " those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch."

    A lot of necessary information is missing from the story. How does PTC know that corporate sponsorship decisions are actually made on the basis of programming content and not just on audience demographics and ratings? How does PTC rate programs as family-friendly or not? Which specific programs are rated good and bad? What if a company has ads on both good and bad shows, how are they rated? Does a family-unfriendly product advertised on a family-friendly show rate better than vice versa? Does a family-unfriendly ad content on a family-friendly show rate better than vice versa?

    I'm certainly not averse to steering consumer dollars towards companies that meet my social values, but the PTC media release lacks enough data and specifics on methodology to be a useful guide for purchasing decisions.