How one LDS entrepreneur went from high fashion for runway models to modest swimsuits for little girls

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  • penpix NORCROSS, GA
    July 9, 2017 9:39 a.m.

    I am a bit disappointed in the comments left on this article. Sister Cheney is trying to fill a need. If this is not your particular need, then don't buy it and move on. There is no need to argue doctrine, the sexualization of children, or what constitutes modesty in your eyes. Kudos to Cheney pursuing her dream.

  • ssev Maple Grove, MN
    July 8, 2017 7:39 a.m.

    “Cheney … has invested the majority of her life’s savings into the company. … It’s a risky venture for a recent college graduate . … ‘When you’re starting out a company, you’ve got to cut your costs where you can.’ … Down the road, Cheney would love to be selling in larger retail stores and eventually expand her swimwear company to include women, men and boys. …”

    Corporations run the world. They achieve their profits on the backs of the poor and unfortunate, who are given minimum wages that may or may not provide them with the necessities for human survival.

    Small wonder that John the Revelator had something to say about the “merchants of the earth”:

    “For no man buyeth their merchandise any more: the merchandise of … fine linen . … The merchants of these things . … shall stand afar off for the fear … weeping and wailing, and saying, ‘Alas, alas, that [which] was clothed in fine linen … so great riches is come to nought.’”

  • JackiefromCanada Red Deer, Alberta
    July 7, 2017 11:48 a.m.

    Seems there's some confusion over what "spaghetti straps" are - lace-up ties at the back they are not! As a mom & grandma of many, and now a and great grandma (and long-time swimmer myself) I think these look great! Practical and cute. Maybe there's also some confusion over what you do in a swimsuit? (That is, swim, not parade around). These look very functional. Good design work!

  • educanto north salt lake, UT
    July 7, 2017 11:08 a.m.

    So little girls are wearing immodest swimsuits. Who knew ? And what about the boys with trunks, speedos, and no tops ? Is modesty just a girl thing ? I don't know if this movement among LDS people to sexualize little girls and to cover them up to look modest requires laughter or crying. Is it the case that parents see their little girls as " sexy" and therefore need to cover them up ? Or is the market only for those parents who enter their little girls in beauty pageants at incredibly young ages. The judgement of modesty regarding the appearance of a 3-5 year old girl (based on photos) belongs in the eye of the beholder. Look inward, my friend, for the real problem.

  • Mainly Me Werribee, 00
    July 7, 2017 8:04 a.m.

    I'm curious as to when the gospel standards for modesty changed. What happened to the standards of nothing too short, too low cut (front and back), and too tight? Did they go the way of the world, also? The problem with the Latter-day Saints is that they have accepted the world's standards of "modesty."

  • Big C Murray, UT
    July 6, 2017 2:54 p.m.

    Hmmm. As a parent, I would not consider these suits to be all that modest or terribly different from some "regular" suits in some big box stores. Yes, it is leaning more toward modesty, but not quite there. Add a few inches on the bottoms/legs, and make sure the midrif doesn't show at all. No on the spaghetti straps.

    So yes, I would consider modesty to be subjective. I shop for rash guards because they are what I consider to be modest, yet functional, stylish (more sporty-freedom to play and be active), and provide sun protection as well. No tugging, adjusting, accidentally losing parts of a suit.

    But, kudos to this woman for doing what she is doing. As the company grows, I would suggest more styles (especially longer bottoms) for parents with different ideas of what modesty means to them.