Doug Robinson: Sports Illustrated's swimsuit issue: A magazine's hypocrisy

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  • inaflannel San Diego , CA
    March 13, 2014 1:40 p.m.

    Its 2014 bikinis are the norm. If people are bothered by bikinis they should stay indoors.

  • netsrik Draper, UT
    Feb. 27, 2014 3:16 p.m.

    Talk about making a mountain out of a molehill! I'm a woman, and I'm not gay, and I have no problem whatsoever with the swimsuit issue. I don't subcribe, I'm not going to buy it, but like it or not, it's easy to ignore. It's not that difficult to look away if you don't like it. And before anybody says anything about their kids seeing it at the checkout stand, if you didn't make such a big deal about turning the magazine back to front or making any other kind of big stink about it, I'd be willing to bet your kids wouldn't even notice. If they do ask, then you can explain whatever problem you have with it. But all the uproar every year about it will just make kids want to see what all the fuss is about, and give SI free publicity.

  • cavetroll SANDY, UT
    Feb. 26, 2014 11:45 a.m.


    "Are the jumbo sized sodas considered speed?"

    Yes, unless of course the jumbo sized sodas are of the diet or caffiene free variety. Then they're perfectly acceptable.

  • LiberalJimmy Salt Lake City, UT
    Feb. 26, 2014 6:05 a.m.

    Please. Porn. Spare me! Talk about an overreaction. Are the jumbo sized sodas considered speed?

  • But What Do I Know? Salt Lake City, UT
    Feb. 26, 2014 12:24 a.m.

    Thank you Doug Robinson for a great article. I have finally found something that I can agree with you about!

  • gdog3finally West Jordan, Utah
    Feb. 25, 2014 11:57 p.m.

    @Open Minded Mormon

    Now that is some real food for fodder. Problem is that many people in Utah don't want to look at these factors realistically without all of the inductive justifications about the perfection of their culture.

    Calling SI's swimsuit issue porn is the kind of paranoia that does keep people from being seen with these silly swimsuit issues floating around, but the hidden mouse click is alive and NOT well.

    More importantly, there is finally another article on another serious problem here in Utah in the DESNEWS now, that being suicide. A problem here as I see it is the high prescription drug problem in Utah. Why the high medication rate? Too much faith in psuedo-science (psychiatry) maybe?

  • gdog3finally West Jordan, Utah
    Feb. 25, 2014 11:48 p.m.


    I don't know what to say. I tried.

  • Tekakaromatagi Dammam, Saudi Arabia
    Feb. 25, 2014 8:24 p.m.

    "As a "religious prude" : )" Don't beat up on yourself. You are a liberal.

    Feminism took a wrong turn because real feminism is not good for business. In a twisted sort of way, it is equality for men to be viewed as sex objects like women are trested like sex objects. But it is better if both men and women respect one another as people. That is liberal.

  • nicholdraper West Jordan, UT
    Feb. 25, 2014 8:15 p.m.

    To Open Minded Mormon, my internet address and therefore my state of residence for Google's report on porn usage is currently coming from Massachusetts because I am VPN'ed into my corporate account. Also, if you are in a Marriott hotel in New York, you surfing will be through Utah as over 3,000 hotels world wide are served by an ISP called iBahn who registered all their IP addresses in Utah. Guess what when I worked for iBahn we had the numbers and the Google report is inaccurate.

  • Tekakaromatagi Dammam, Saudi Arabia
    Feb. 25, 2014 8:00 p.m.

    It is odd, when the DI makes an issue that is aligned with conservative, a lot of people point out how conservative they are, being in agreement with the Heritage foundation or the Sorenson Institute or something like that.

    When they take a liberal stand, all of a sudden the same people are disagreeing. It is seems to be a 'knee-jerk' reaction.

    If the Deseret News posted an editorial (maybe on April Fools' Day) defending Hugo Chavez and condemning the US for not supporting Latin American socialism, would we suddenly see a resurgence of the John Birch society in Utah and a red scare that there are commie's all over? Would the Utah Eagle forum have an amazing banner year in recruiting?

  • jeanie orem, UT
    Feb. 25, 2014 5:09 p.m.

    As a "religious prude" : ) I do not believe it is wrong for a man to find a woman's body beautiful. It is how men are wired, and as a wife I am glad of that. It is when the body is portrayed in such a way that it eclipses the human in it and feeds the appetite, like a juicy steak, that I believe there is a problem. It turns women into objects. Now, if SI would show some creamy chocolate cheese cakes or some gooey mint brownies all dressed up in next to nothing.....well, there's something I could admire and appreciate the beauty of.

    "The fact that many object to its existence is cute but irrelevant." This is funny.

  • ebur Charlotte, NC
    Feb. 25, 2014 2:43 p.m.

    Don't like it ......Don't buy it. But stop making an "SCANDAL" about everything.

  • FT salt lake city, UT
    Feb. 25, 2014 12:54 p.m.

    There would not have been a 50 year anniversary if it was not so popular with the American public. SI is not hypocritical. They're profitable.

  • Open Minded Mormon Everett, 00
    Feb. 25, 2014 11:33 a.m.

    50 years ago there was no InterNet.
    Sport Illustrated PALES in comparison from one mouse click.

    Ironic is --- Utah remains #1 for on-line porn, but lags in sales of Sports Illustrated Swim Suit.

    i.r., I think there are bigger fish to fry than worrying about Sports Illustrated one a year.

  • Collector of All Things Holly Springs, NC
    Feb. 25, 2014 10:17 a.m.

    “The Doll that Started it All.” Anyone have any idea what that means?

    Yes. I do know what that means. In 1959, the first Barbie doll (fashion doll) was born onto the world of toys made solely for kids to play with, yes a mere play toy. Barbie was dressed in a zebra striped swimsuit and she was available in both blonde and brunette versions. Barbie was originally made as a teen-age fashion model. Well after 50+ years of still being considered a toy, she became not only a collectible, but an idol (not role model) to the world.

    Sport's Illustrated & Mattel came up with a genius marketing by introducing Barbie as, "The Doll that Started it All" because if you look at Barbie's history since 1959, she did start it all.

  • george of the jungle goshen, UT
    Feb. 25, 2014 9:00 a.m.

    I looked at J C Penny sail adds at the underwear. I had a Play Boy centerfold in my wall locker. I had my dream lover. I seen all the nakie pictures in the gas stations as a kid. I guess ya see what ya look for. pretty pictures or body parts. Rembrandt has a lot of naked pictures.

  • Christopher B Ogden, UT
    Feb. 25, 2014 8:57 a.m.

    There is nothing wrong with the magazine. Its perfectly fine to admire the female body. Sometimes the magazine celebrates the athletic achievements of people, sometimes they celebrate the academic successes of athletes in college or high school, and yes sometimes they enable men to appreciate the female body.

    The religious prudes need to realize its not evil to look at an attractive woman and appreciate her body for being beautiful.

  • Mike Richards South Jordan, Utah
    Feb. 25, 2014 8:48 a.m.

    We can choose wisely and be uplifted by that choice, or we can choose poorly and feed appetites and passions. It is our choice. The 13th Article of Faith summarises what we should do: "If there is anything virtuous, lovely, or of good report or praiseworthy, we seek after these things."

    Women should be praised for their virtue and not gawked at when they are paid to take off their clothes.

  • Lagomorph Salt Lake City, UT
    Feb. 25, 2014 8:32 a.m.

    The siren song of sex in marketing is apparently hard to resist, even for the most stalwart moral souls. Just turn a few pages past Robinson's column on the back of section B of the print edition of this paper and you will find a full page ad for a KSL story headlined "SEX Trafficking." Granted, the graphic is much tamer than an SI swimsuit story (two anchors at a news desk). The entire rest of the ad is set in mixed case, so why did the copy writer choose to set the word "sex" (and only that word) in all caps (and two inches tall, at that)? Maybe he or she wanted to make sure viewers knew this was not a story about agricultural or garment worker peonage, but I would wager the marketing staff at KSL are fully aware that sex sells and are not above capitalizing on that fact. Sometimes the face of hypocrisy is only as far away as the nearest mirror.

  • SlopJ30 St Louis, MO
    Feb. 25, 2014 8:23 a.m.

    Calling SI's swimsuit issue "porn" is like calling a Big Mac "poison" . . it's exaggeration to the point that any helpful observations are overshadowed. Then, you're only preaching to the choir.

    SI's purpose should be to sell the most magazines and advertising possible. That's it. Any seemingly noble promotion of this or that virtue is tertiary and usually accidental. Sports are entertainmnet, pure and simple. The swimsuit issue sells; end of story. The fact that many object to its existence is cute but irrelevant.

    I'm not a subscriber, but my pro-swimsuit argument would be: "But, Kate Upton in a bikini." That's it. In these debates, that's the nuclear option as far as I'm concerned.

  • jeanie orem, UT
    Feb. 25, 2014 7:07 a.m.

    So very well said. Thank you, Doug Robinson for truly respecting women by calling a spade a spade. Any defense of this magazine's traditional practice will only fall in line with SI's hypocrisy.

  • jzer Haworth, OK
    Feb. 25, 2014 5:45 a.m.

    I remember when I was a kid my brother had a subscription to SI. We loved the sports, but I remember the mag was full of cigarette ads and the swimsuit garbage. Because of that, I remember starting to feel that SI was tabloid like and trashy, and quit viewing it many years ago. The swimsuit issue is porn and has undoubtedly played a part in getting a lot of young men started viewing pornography. But, hey, atleast SI makes money off of it. That's what's important right? Of course people who care about avoiding porn don't subscribe.

  • Two For Flinching Salt Lake City, UT
    Feb. 25, 2014 1:04 a.m.

    The swimsuit issue typically sells over a million more copies than regular SI issues. The ads alone gross over $40 million dollars. Hypocritical or not, cash is king, and the swimsuit edition of Sports Illustrated isn't going anywhere.