Cheerios makes first-ever Super Bowl ad, features biracial family

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  • Counter Intelligence Salt Lake City, UT
    Jan. 30, 2014 8:55 a.m.

    would be interesting to note who made racist statements - how many actual MSNBC viewers are there?

  • UtahBlueDevil Durham, NC
    Jan. 30, 2014 8:46 a.m.

    FTI... you mean this ""Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family," This is the "discusting attitude towards bi-racial families on the cheerios commercial".


    It amazes me what people seek to find offense in. I am glad we are starting to see more and more images in our media of mixed race groups of people, whether they be families, friends, co-workers, or what ever. It is a reflection of what most of this countries sees daily. Those who push back on such have the delusional idea that we can or should segregate back into nice little isolated islands of people. That ship has sailed, and I am loving having the opportunity to meet and interact with people of diverse backgrounds.... its a good thing.

  • FT1/SS Virginia Beach, VA
    Jan. 30, 2014 8:07 a.m.

    What's being left out is MSNBC has it's own intolerance problems at it's network. Just like they did towards the Romney's last month on air, they let out a twitter statement with the same discusting attitude towards bi-racial families on the cheerios commercial. The twit has been scrubbed, but can be googled MSNBC Cheerios.

  • Mom of 8 Hyrum, UT
    Jan. 30, 2014 7:18 a.m.

    I too, didn't notice that in the first commercial the family was bi-racial.

    Then again, I thought we'd left the 1960s far behind us, but apparently we still have a few holdouts.

  • Herbert ALPINE, UT
    Jan. 29, 2014 6:11 p.m.

    It's a cute family - When I saw the original commercial, I really didn't think about the biracial nature of the family until all the fuss started. Cute little girl, nice mom and dad. What's the problem?

    Jan. 29, 2014 5:13 p.m.

    I have family and many friends that have bi-racial marriages, adopted bi-racial children, etc., and not all just Black and White (some are Polynesian, Native American, Asian, White mix). This is becoming so much a norm in today's society that it's hard to understand why we still get objections. Yes, Go Big Blue, the commercial was cute and the fuss is much ado about nothing.

  • Instereo Eureka, UT
    Jan. 29, 2014 4:39 p.m.

    I applaud General Mills for their ads. I'm sure it's hard for a company to express values in its products via ads but at least they are trying. Our country is very diverse. Many of our communities even here in Utah are very diverse. There is no "one" way to have or be a family.

  • Go Big Blue!!! Bountiful, UT
    Jan. 29, 2014 4:35 p.m.

    I think it is a fun short commercial. Great family values. Don't understand all of the fuss.

  • spring street SALT LAKE CITY, UT
    Jan. 29, 2014 4:25 p.m.

    How rediculous is it that in 2014 this would even be a matter of contention?

  • RockOn Spanish Fork, UT
    Jan. 29, 2014 4:11 p.m.

    I LOVE Gracie and her parents. Great visualization of an important principle and... yes... it was essential to show a person of African descent and of European descent and their child because the racism against such an image needs to be attacked and the wholesome goodness of a real, intact father and mother with a child and one on the way needs to be portrayed. In the future no doubt they'll have an African descent mother and father and European or Asia child, and other mixes. So long as it is a female mother, a male father then the child can be whatever and we know he or she has the best chance at life. I'm now a Cheerios fan and buyer. Thanks General Mills.

  • Kalindra Salt Lake City, Utah
    Jan. 29, 2014 2:40 p.m.

    @ DN: This family was originally chosen because they represent American families. Cheerios stuck with them not because if their races but in spite of them - and the negative response some people had.

    Sticking with them is not racist - changing them for another family would be.

  • Mary Wms Long Beach, CA
    Jan. 29, 2014 2:25 p.m.

    General Mills took a stand and that stand was on diversity. I applaud them for doing so. I live in a diverse community by choice and when the first ad aired, I didn't notice it was a biracial family. Until all Americans, for that matter, the world can do the same, then we need companies like GM to move those that cannot see the inevitable forward. And, from a business point of view, not a bad marketing strategy

  • DN Subscriber Cottonwood Heights, UT
    Jan. 29, 2014 1:37 p.m.

    This appears to be a case where they were selected based on the color of their skin, not the contents of their cereal bowls.

    That is as offensive and racist as if they were excluded from making an ad because of their racial identity.