Davis seeks to boost revenue by putting ads on school buses

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  • Howard Beal Provo, UT
    Sept. 23, 2013 4:24 p.m.

    Better idea: advertise casinos and then rent the buses out to people that want to head west to Wendover...whatever it takes to get a buck or two for our children.

  • raybies Layton, UT
    Sept. 23, 2013 7:52 a.m.

    As long as the ads are tasteful, I don't see any problems with the idea. The money earned from fundraising in this fashion would need to be a matter of public record, but otherwise, what's the big deal?

  • 5 Orem, UT
    Sept. 22, 2013 11:38 a.m.

    The unintended consequences of this decision will be many. One for example is the limitation of the kinds of adds allowed. Nevada wanted to have ads on their mandatory fish and hunting proclamations to reduce costs. But if they did they risked having ads for prostitution because it is legal in some counties in Nevada. If they had advertising and refused to allow advertising for any legal activity, it would create liability for lawsuit. Lawsuits which are expensive, and which the state probably would have lost in court. Equal access is expensive to defend. What other unintended consequences remains to be seen.

  • BU52 Provo, ut
    Sept. 22, 2013 9:08 a.m.

    So Jordan only made $40,000 in their first year but somehow Davis will make $200,000? Sounds like the educators have been bamboozled by the advertisers. Hey more power to them, let the little rider learn early that government entities can only function if producers in the marketplace pay the bills.

  • Baron Scarpia Logan, UT
    Sept. 22, 2013 6:33 a.m.

    This strategy is being used in many states across the country. I don't like it, but it shows initiative in finding sources of income in cash-strapped schools where education isn't important. I saw a news broadcast that featured the "7-Up bus" and the "M&Ms bus" -- and kids knew which ones to get on.

    A few years ago, USA Today had an article where a school was selling "ad space" on hand-outs and tests for students. The ads were modest -- often purchased by parents with positive messages for their kids to do well on the test or in school in general. However, an engineering company began taking more and more ad space on math tests as a means of getting kids aware of engineering as a career choice. In their minds, kids saw enough fast food ads and knew the companies by name, but kids didn't know the names of companies that they'd likely be working at if they kept up with math.

    All in all, the ad concept can work. I think the Post Office could put ads on its mail trucks as well!

  • I know it. I Live it. I Love it. Salt Lake City, UT
    Sept. 21, 2013 11:37 p.m.

    Steve Cottrell,

    I agree with you that children are priority.

    1 - When is an ad not appropriate for being displayed on school bus? Where do you draw the line?

    2 - Advertising fads, T.V. shows, products... sends messages to children. The potential level of parental disagreement about these ads is astronomical.

    The truth is, there is no need to complicate something unnecessarily. This approach also isn't very forward-thinking.

    It's remarkable how much effort people are willing to give to circumvent actual work we should do in the first place. I do it all the time myself. I try to bring too many grocery bags in at once instead of making 2 trips to a car 25 feet away (fyi, the 2 trips would be far easier).

    It would be easier to just give schools what they need and hold people accountable for spending efficiently. Circumventing problems with solutions that only complicate is unlikely to solve anything.

  • jp3 Salt Lake City, UT
    Sept. 21, 2013 10:30 p.m.

    Could you imagine police departments so underfunded that they have to sell advertising space on their cars? I guess the message the state is sending is true--children are a very low priority.

  • Steve Cottrell Centerville, UT
    Sept. 21, 2013 6:48 p.m.

    School districts did not choose bus advertisements without some concerns. The chief concern is that education is so poorly funded in Utah.

  • Mister Blu EUGENE, OR
    Sept. 21, 2013 5:21 p.m.

    Separation between Corporation and State.

    Do not sell out more of our public welfare to the biddings of privateers.

    Do not Teach the children that we ought to sell out to the highest paid advertising firm.

    Those who practice the so-called 'art of deception'... have NO place in the management of our educational system.