Comparing costs: BYU rolls out new seat selection process, sells out season tickets rapidly for big revenues

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  • Riverton Cougar Riverton, UT
    July 28, 2013 10:20 p.m.

    "Do they really think that all students have a spare $115 when they're studying full time and only working a few hours a week at close to minimum wage?

    The principle of charging someone who already pays a high tuition is not consistent with how BYU officials speak of their football program."


    I echo what Beck to Harline and skoup have already brought up. At $2425 per semester for LDS students, BYU's tuition is cheaper than Utah State's ($2636 per semester for full-time) and Utah's tuition ($3336 per semester at 13 credits for lower division students, increasing roughly $200 per credit above 13). BYU's All Sports pass is actually a great deal considering considering what you get for it.

    People claim that Utah's student tickets are free because they are included in the tuition and fees. Well, at over $900 more per semester, I would certainly hope that I got free tickets out of it.

  • Y Grad / Y Dad Richland, WA
    July 28, 2013 8:27 a.m.

    Orem, UT

    Funny, Bronco is the main reason I try to arrange my work schedule to be in the same town as the Cougars are playing. This year Houston, Reno, and hopefully Provo for both Utah and Mid Ten.

    It's about more than good football. It's about watching good men play good football. Sometimes the football isn't great. Sometimes the men falter. But my devotion to Cougar football is about values and honor. I believe Bronco represents and instills those values. I have never felt alienated by Bronco. Indeed, when I read some fans' comments, I feel a kinship with him.

  • BlueCoug Orem, UT
    July 27, 2013 3:21 p.m.

    We've had season tickets since the stadium was expanded in 1982 (before that student tickets), save for a 10-year period when we lived on the East Coast and in the Midwest. We've also gone to almost every Utah in RES and most of the games at Utah State. Ticket prices have increased and concessions are much more than when you could bring a picnic cooler into LES, but being there in person and being able to enjoy the game day experience is well worth it.

    Coming from a split family (half BYU fans/half Utah fans), we're now working on our 3rd generation of BYU fans.

    Go Cougs!

  • Duckhunter Highland, UT
    July 27, 2013 12:43 p.m.

    I have had 5 season tickets, in partnership with my mother who is a BYU employee, since 1980 when Jim McMahon was the QB. I've been to a lot of games and seen a lot of wins over that time. The prices of our tickets have increase over the years to the point that I think I paid a total of about $800 for all 5 this year. That is a good bit of money but it is worth it and I have no complaints. I understand that some fans truly can't afford it and that other fans simply don't want to pay it but it is what it is, it costs what it costs. I'll keep paying and I'll keep going to games.

  • BU52 Provo, ut
    July 27, 2013 11:54 a.m.

    I'm happy BYU is rolling in the cash, I look forward to a reduction in my tithing. I was one of the 3% that didn't renew when I saw the 1/3 increase in price. I'll just watch it at home and head to the fridge when that ESPN purple hat guy is standing on the field and the fans have to watch some hokkie sales gimick. Enjoy.

  • Beck to Harline Provo, UT
    July 26, 2013 11:51 p.m.

    The All-Sports Pass was the best purchase I ever made. I gladly worked over the summer, and paid the $150 for non-rotating tickets. I got placed on the east bleacher, south 20 yard line, 11 rows up. $150 for all the home games, in every sport. I checked ticket prices in my section for the Utah State game last year. For my same row/section, tickets were $210. I bought my brother a ticket in the far NE corner of the north bleacher for the same game, and it was $39. For Utah State. When you Utah fans throw out nosebleed $2 prices and a $30-50 average for the whole stadium, for the bigger games (UT, BSU, Utah, GT)...that's just not the case. If the ticket prices increase 30% on average, and nosebleed tickets for USU were $39 last year, I can't imagine they will be any less next year. Those are the facts, from my personal experience. Loved my freshman year at the Y. Can't wait to get back from Brazil in 2015.

    Go Cougs!

  • Solomon Levi Alpine, UT
    July 26, 2013 8:29 p.m.


    "Until they ran into a poor matchup against Boise State while their starting QB was injured, Utah had the longest bowl win streak in the nation."

    Sounds impressive, until you consider that only ONE of Utah's 10 bowl opponents (1996 to 2009) was ranked higher than 37th (in Sagarin):

    46, 54, 37, 51, 55, 41, 65, 74, 6, 46 - average ranking 48th

    By comparison, ALL of BYU's 9 bowl opponents during the same time period (1996 to 2009) were ranked 34th or higher.

    18, 19, 13, 27, 29, 24, 33, 24, 34 - average ranking 25th

  • atl134 Salt Lake City, UT
    July 26, 2013 4:19 p.m.

    @Steven S. Jarvis
    "BYU also gets larger paydays than the Utes on the road by playing in an NFL stadium about once a year, and the higher likelihood of playing a bowl game and actually coming out ahead."

    Until they ran into a poor matchup against Boise State while their starting QB was injured, Utah had the longest bowl win streak in the nation.

  • CWEB Orem, UT
    July 26, 2013 3:12 p.m.

    Bailed on BYU this year. Have been going for years, but first, the prices have pushed us out of the running. Second, Bronco's attitude toward fans soured me. Winning is not everything, and putting money, hard earned, into the program with that kind of attitude and lack of gratitude toward the fan, who spends many dollars on tickets, often travel, and way over-priced food, which often is poor quality, makes staying home and watching on the big screen that much more tempting. Great food, comfortable reclining seat, replays, etc. I guess that is how it is going to go for most games now.

    July 26, 2013 1:58 p.m.

    I for one did not renew my four season tickets in the West bleachers. I just don't think forking out $300 per ticket justifies setting on the sides. However I did get four season tickets through my brother who has been a season ticket holder for over 30 years. Now I have fantastic end zone seats and I am actually in the lower bowl, instead of the lower upper bowl, and I am paying $120 less per ticket than the tickets I had in the West bleachers, and I am much lower. So even though I did not renew my season tickets I still got the same number of tickets, just through another person. GO COUGS!

  • Perkunas Ashburn, VA
    July 26, 2013 1:47 p.m.

    Hey VegasUte - didn't you claim to me a couple weeks back that you never, ever read (much less post on) BYU articles? Thank you for your sudden interest in BYU athletics!

  • killarney Lincoln Park, IL
    July 26, 2013 12:16 p.m.


    LOL at your jealous, delusional spin.

    Good luck getting one of those $2 tickets to the BYU-Utah game this season.

  • SlopJ30 St Louis, MO
    July 26, 2013 11:53 a.m.

    My sense of self-worth is tied directly to the revenues earned by My School's athletic program and average attendance at its home football games. Nearly as important to my happiness are the ratings ESPN gets when it broadcasts my school's games, merchandise sales figures, and the amorphous, highly-subjective concept of "brand."

    I love My School's independence/BCS membership! In fact, I refer to my school's affiliations by employing the personal possessive pronouns "my" and "our" as though I have actually achieved something and have any involvement with the school beyond occasionally watching them on TV.

    Everything My School does is reasonable at worst, noble at best. All Your School's actions are based on arrogance, delusion, greed, and an overall lack of class. All My School's athletes would've been great pros except of injuries, poor coaching, or just not being in the right situation. All Your School's athletes have failed as pros because they are unathletic and were vastly overrated in college.

    Haven't I pretty much just summed up 80% of the posts on the BYU/Utah boards?

  • VegasUte Las Vegas, NV
    July 26, 2013 11:34 a.m.

    byU sells out their season tickets, then the ticket holders immediately put the tickets on SH for as low as $2 a ticket. byU doesn't care how the tickets are sold on the secondary market because they have their money, and that's good. But it shows that many of the byU "fans" aren't sold on their schedule at all, they are buying the season tickets for half a season, then giving the other tickets away. I don't know why they would try to sell them for $2, you can always keep the ticket and get a free turnover!

  • The Rock Federal Way, WA
    July 26, 2013 10:22 a.m.

    I could not ask for better seats. They are located in my family room and they are free (I have to have the Internet anyway for my web based business). I live in the Seattle area.
    No travel.
    No crowds.
    No traffic.
    Pause the game for interruptions.

    Yeah, and I can watch it twice before my brother makes it home near Logan.

    You gotta love ESPN and BYU TV HD.

  • borox23 Payson, UT
    July 26, 2013 10:17 a.m.

    I wonder if the increase in cost will correspond with the increase in quality of play

  • skoup Lake Tapps, WA
    July 26, 2013 10:10 a.m.

    @ wwookie

    You say your concern is that students do not get free games when they already pay such a high price to attend the school. Students at BYU do not pay a high price compared to other schools around the country. BYU's tuition is a steal. I attended both BYU and the University of Michigan. $115 might sound like a lot, but when you add $115 to the cost of tuition the students still pay far less than students at public universities around the country pay for tuition alone.

  • That's A Good One Salt Lake City, UT
    July 26, 2013 9:54 a.m.

    Runninute24 "there are now $5 nose blead(SIC) endzone seats at Rice Eccles"

    Good one. RES is small enough that the highest seats in the stadium wouldn't cause a nose bleed in a mouse.

  • Turtles Run Missouri City, TX
    July 26, 2013 9:33 a.m.

    I cannot wait to see the BYU here in Houston this year. The game will be in Reliant Stadium (Home of the Texans) so there will be plenty of room for BYU fans.

    I will be cheering for Houston but at least I can state I am cheering for the Cougars either way.

  • PACute_ Salt Lake City, Utah
    July 26, 2013 8:59 a.m.


    "The math adds up ute fans. BYU's stadium holds 64,000 fans. Utah's stadium holds 49,000. BYU can stuff in 15,000 more fans."

    Officially, LES current capacity is 63,725; RES current capacity is 45,017, a difference of 18,708.

    Even if Utah packs its stadium to capacity, at an extremely conservative ticket price of $50/ticket for Texas, Utah, Boise State, and Georgia Tech, BYU will net at least $935,400 more per game than the Utes, and that doesn't even consider $$$ from consessions for 18,000+ more fans.

  • Buzzards LEHI, UT
    July 26, 2013 8:21 a.m.

    I have bought single game tickets for years, catching two or three BYU games each year. While it was interesting to move around the stadium and get different perspectives on the games, when I saw the home schedule this year, I dug deep and got season tickets. This is simply the best, most engaging home schedule in BYU history. Texas, GT, Utah, Boise State? When has BYU had four nationally relevant teams at home in any year.
    I for one, am stoked to see what BYU can do in 2013. Oh, and the tickets, while not cheap when you consider the Cougar Club donation to get an early time slot, were a bargain compared to tickets at other major universities.

  • Duckhunter Highland, UT
    July 26, 2013 8:02 a.m.


    Fail. You could care less. More than likely this article burst another of your utah "fan" fantasies that utah somehow out revenued BYU and now that you know differently you are desperate to try to somehow make your former fantasy a reality. Give it up.

  • phantomblade Salt Lake City, Utah
    July 26, 2013 7:59 a.m.

    Lightening Lad

    Having the makings of a good football team, along with an intriguing schedule, are the main reasons for the increased demand for BYU football tickets this coming season. Most fans couldn't care less who BYU played last season when it comes to buying tickets for the coming season.

  • talkinsports Gilbert, AZ
    July 26, 2013 7:50 a.m.


    "We continue, though, to be concerned at the ticket prices for students. Do they really think that all students have a spare $115 when they're studying full time and only working a few hours a week at close to minimum wage?"

    Who's we? U and the mouse in your pocket. LOL!

    You do realize, don't you, that students have summer jobs and BYU students have been planning All Sports Passes into their school budgets for over a decade.

  • 3grandslams Iowa City, IA
    July 26, 2013 7:27 a.m.

    Well here we go. Ute fans either gloat or criticize yet they scream for respect. Yet checkered shirt suspender guys are running around everywhere trying to attack head coaches of rival teams, or grabbing the phones of Y fans so they can't take celebration pictures, or attacking the fathers of Y football players or the wives of football players.

    Let it go Ute fans. It doesn't hurt your world that BYU makes more money, has a larger stadium, fan base and television reach. Be proud of what you have or we'll need to keep reminding you that you got your PAC 12 invite after Plan A-1 crashed and burned and your invite was a "save face" reaction, not a prime target offer.

  • wwookie Payson, UT
    July 26, 2013 7:03 a.m.

    LES is a great stadium placed in a great mountain setting. We hope it continues to sell out.

    We continue, though, to be concerned at the ticket prices for students. The admin is more concerned about revenues than they are about their students. Do they really think that all students have a spare $115 when they're studying full time and only working a few hours a week at close to minimum wage?

    The principle of charging someone who already pays a high tuition is not consistent with how BYU officials speak of their football program. The football program is more about money than any other program in Utah. The students subsidize other fans, to keep those fans' ticket prices more reasonable so BYU can make more profit. And the added bonus is that fewer students purchase tickets so there is room for more higher priced seats.

    Please remove the charge for students. Or at least lower the price to a symbolic donation amount of 1 or 2 dollars.

  • Lightening Lad Austin , TX
    July 26, 2013 6:08 a.m.

    Missed point----
    State and Olympic money built Utah's bandbox, state money pays for what can't be covered by athletic profits and baby nobody is making money with Utah basketball
    BYU- of course gets NADA from taxpayers, the football team and athletic dept gets NADA church money. When LES is expanded to 80,000 seats, it will be paid for by DONATIONS and FOOTBALL PROFITS, not state money. To "make it" as an Indy, playing scrubs won't make you happy with your media partner ESPN and fans won't show up to see too many MWC, Sun Belt, CUSA teams play. Hence the "good ole days" are done. Without subsidies as with UU and USU, the ticket price reflects the program expenses $800,000 to $1.5 million to bring in USC, ND, 'Horns, etc

  • Lightening Lad Austin , TX
    July 26, 2013 5:58 a.m.

    I am amazed that so many commentators either don't read what they have written or didn't think- am I making sence. This is a jewel-

    "What possible relevance does last year's schedule have on this year's season ticket sales?"

    USU might even average 20,000 per home game WHY, because last years schedule added excitment missing for 30 years. Had they not won 10 games the SLC papers wouldn't be holding this uggie Love Fest. Utah State has to win or the fair weather types won't show, they won they have never sold tickets as they are now. THINK before you hit the SUBMIT button.
    The following is attdn when losing. Ya see any difference?
    Utah State-Average Home Attendance.  Rank of # (official NCAA)
    2012.   20,054
    2011.     17,469
    2010.   17,878
    2009.  15,971
    2008.   14,736.         116of119
    2007.  13,131.               114of119
    2006.  11,360.             118of119
    2005.  10,896.            112of117

  • Atrix Vancouver, WA
    July 25, 2013 11:19 p.m.

    I'm a huge BYU fan but have been to more UofU games than BYU because I always got the U game tickets free(easy to see why). I have never seen the U sell out unless they play BYU. It's hilarious watching the Ute fans try and compare. Get used to it, the team down south is bigger...the program, the success, the games, the atmosphere. Everything.

  • BYUalum South Jordan, UT
    July 25, 2013 11:18 p.m.

    I had to laugh at all the "experts" on facts and figures. I could care less. We bought our season tickets again in our same spot. We're happy and excited to see our BYU Cougars out on the field playing soon. The atmosphere at LES can't be beat, and we have attended games at both other state venues, so we can honestly compare.

    Go Cougars!

  • Steven S Jarvis Orem, UT
    July 25, 2013 10:43 p.m.

    @Running Ute 24

    BYU makes more money per game than Utah does even if they schedule opponents like Montana State, Idaho State, SUU, Weber State or any of those schools the Utes have on their recent past or future schedules. BYU sells out. Utah sells out. The difference in stadium sizes and the higher cost for BYU football tickets guarantees BYU will earn more. The gate for BYU falls somewhere between 3-4 million. The money made between the schools is not comparable because Utah lacks stadium size compared to the Y.

    BYU also gets larger paydays than the Utes on the road by playing in an NFL stadium about once a year, and the higher likelihood of playing a bowl game and actually coming out ahead. The only place the Utes WILL have the monetary advantage once they are full-fledged PAC12 members in two years is for TV first broadcasting rights. Rebroadcasting rights are substantially more important to the Y because of its mission, so it gladly took a lesser amount to retain those. BYU uses those to keep the brand relevant around the world. 1984 Football has been on the TV forever in South America!

  • Uteanymous Salt Lake City, Utah
    July 25, 2013 10:15 p.m.


    Since public single-game tickets, based on availability, don't even go on sale until Mon., Aug. 5, it would be interesting to see what your source is for price and number of tickets available for each game.

    Don't be too surprised, however, if single-game prices for Texas, Boise St, Ga Tech, and Utah far exceed your extremely low-ball estimates.

  • phantomblade Salt Lake City, Utah
    July 25, 2013 10:00 p.m.


    What possible relevance does last year's schedule have on this year's season ticket sales?

    Obviously, ZERO!

    Single game tickets are also irrelevant since BYU sells far more season and student tickets than the capacity of RES.

  • Marked it Down Park City, UT
    July 25, 2013 9:54 p.m.

    JP Skillet

    Texas like USC and Notre Dame are always huge attractions, regardless of how well they been doing recently. Boise St has been a perennial Top 25 team for the last decade; not so Stanford, which has been up and down. UCLA was unranked last season; BSU finished #18/#14. Ga Tech for BYU fans is just as intriguing as OSU is for Utah fans. Regardless of your opinion of Mid Tenn St, unlike Colorado, they're not one of the worst teams in the country. Mid Tenn St won TWICE as many games last year as Colorado has won the last two years COMBINED.

  • Cougar_Independence OMAHA, NE
    July 25, 2013 9:53 p.m.

    The math adds up ute fans. BYU's stadium holds 64,000 fans. Utah's stadium holds 49,000. BYU can stuff in 15,000 more fans.

    The cheapest BYU season tickets I could find was $130. For the entire season. Divide that by 6 games evenly, and you are looking at just over $20 per game for the season, for the terrible seats in the upper corners. Normal sideline seats are at minimum $180, which is $30 per game on average, and up from there.

    Remember, BYU has big time stadium donors, who drop $250,000 to just get good seats on the west or east stands. Utah's good seats don't even come close to requiring that type of donation.

    Fact is, BYU did earn over $50 Million for their athletics last year, and Utah was below $50 Million. The 2 revenue sports are Football and Men's Basketball. BYU will always make more on tickets until Utah increases their cute, little, tiny stadium. Until then, you ain't playing with the big boys.

    Go Cougars!

  • Ernest T. Bass Bountiful, UT
    July 25, 2013 9:52 p.m.

    The proofs how good it is to be us. Tons of money flowing in. Tons of exposure.

  • Lightening Lad Austin , TX
    July 25, 2013 9:49 p.m.

    “It definitely felt like BYU was making it clear — money talks. Because we don't donate as much as other fans, our (long-time) seats were long gone by the time our ticket buying time came.”

    It's reality that sports spectating is becoming a meritocracy. Priority is given to those who contribute the most. BYU isn’t doing anything other schools haven’t done, but for those fans who are negatively affected, that’s a hard pill to swallow"

    Chum, welcome to reality, BYU season tickets with min donation are less than 25% the price for the most popular tier of ASU Sun Angel Foundation tickets. For the most popular tier of UT tickets, the cost is 75% more than ASU's. I alternate one year ASU next UT, BYU is a deal. The athletics dept at BYU has more say than at more schools who turn all the sideline seats over to a separate fundraising group, that foundation or group promises the university a certain large donation for the right. WAC schools paid $30,000 to a visiting team in its heyday, BYU will pay $800,000 to $1.5 million to its visitors.

  • Steven S Jarvis Orem, UT
    July 25, 2013 9:46 p.m.


    Middle TN State is a strong mid-major program rated just a little bit below the University of Utah in most rankings for football this year. They are no cakewalk. BYU will be favored to win the match-up. If the match-up was between Utah and Middle TN State the game would probably be considered a toss-up since Utah is on a rebuilding year and not expected to do anything while MTS is expected to contend in its league and once again go bowling.

    BYU football is the hot ticket this year with the Jazz finally playing the young guys. Nothing in sports quite compares to seeing the Cougars play (I am sure the same is true for the hundreds of Utah fans that read EVERYTHING about BYU for their own experiences watching the Utes).

  • Snack PAC Olympus Cove, Utah
    July 25, 2013 9:42 p.m.


    Gotta luv how the Utah trolls just make stuff up in order to make themselves feel better about there fading program on the hill. You have no "fellow" BYU fans; the only thing you have are your MUSS buddies, who obviously don't even bother showing for Utah basketball games anymore. A couple more years of losing seasons and no bowl games, and the MUSS at RES will look just like the MUSS at the HC.

  • Lightening Lad Austin , TX
    July 25, 2013 9:37 p.m.

    "Even if the games aren’t in the afternoon, fans are clearly more excited to see Texas and Georgia Tech than they were for Wyoming and New Mexico" (don't downsell nighttime football, fireworks, drama, nothing's better Austin or Provo)

    BINGO----the current state of Wyoming, UNLV, Colo St, New Mexico, Hawaii, football ifalls below what a fan might expect to see when watching a North Dakota St, Montana, Eastern Washington, Montana State match, it's simply deplorable. Add in the one year wonders like USU, Fresno, San Jose St, in toto it's one sad group of schools who can't win a non-conf game, in fact when you add up the losses to FCS schools it's far worse. I "get" BYU playing in Las Vegas as bad as UNLV might be, in a 4 game home and home arrangement. There is a deal to play a possible yearly match vs a Big 5 conf, in a new UNLV stadium during November for the equiv of Bowl Money. To think BYU would ever return to the MWC laughable......When they've been to Paris (Par-ee), you've never get the kids back on the Farm.

  • Runninute24 Nephi , UT
    July 25, 2013 9:35 p.m.

    I was looking at and trying to focus on SINGLE GAME prices which i do state in my first comment. The article series listed the prices of what each seat comes to for those that buy a season ticket, before all the donations that are required to keep the seat. I wasn't trying to confuse anyone just trying to point out that their is a significant price difference between those tickets belonging to single games between the two schools.

  • Runninute24 Nephi , UT
    July 25, 2013 9:18 p.m.

    Excuse me Mr Ufan, whose side are you on, it sounds like your parading around thinking BYU is the king of scheduling. I'll admit that BYU does have a good schedule I'd love to see texas or BSU come to town. but the only point i was getting at is that BYU doesn't make money off every game especially when is a bad team once or twice a year like they have had in past years and will undoubtedly continue to have simply because not everyone can schedule 12 A level opponents. Also if you look at the UofU ticket office website reguardless of how good/bad the team was last year the tickets are $45 (yes its $45 for even FCS weber state)on the U's for in the red zone and go up from there. there are now $5 nose blead endzone seats at Rice Eccles, so even though the single game seats are more limited Utah makes more off each one.Even the three game pack that includes weber, ASU, and colorado comes to $120 making it $40 a ticket.

  • JP Skillet Salt Lake City, UT
    July 25, 2013 9:14 p.m.

    re: UFan that was his point that byu has a bunch of cheap tickets.

    And you're comparison of games is wrong. I don't care who the comparison is it will always be better than MIddle Tennessee State. Also, if you say Boise State has more appeal than UCLA, than you must say that Stanford is bigger than Texas. When was the last time Texas did anything. That team has not been up to par lately. And UCLA was great last year, and even won their division two years ago. And sorry but Oregon state > Georgia Tech.

    July 25, 2013 9:08 p.m.

    Runningute24 - not sure what prices you are looking at (student prices)? From the first article on ticket prices -

    Season ticket cost including donation per seat per game
    End zone20 yard line50 yard line

    The majority of sales are season ticket sales and not only are BYU's tickets generally more expensive the stadium is much larger so the $20 million is very possible, even with games that have low attendance. With BYU's stadium being ~40% bigger that means $14 million (Utah's revenue) times 1.4 = $19.6 million without even the price increase which would likely easily offset any revenue lost for low attendance games. Unfortunately, I don't think we will know for sure.

  • No Conference Will Take Us SEATTLE, WA
    July 25, 2013 9:05 p.m.

    When some Amway guru buys 30% of the LES tickets. How is that a sellout game? BYU depends on big contributors to buy a bunch of tickets and give them away. Where are my fellow, or real, BYU fans for that matter?

  • Ufan Salt Lake City, UT
    July 25, 2013 8:55 p.m.


    Your math is waaaaay off; those cheapest seats at BYU don't even exist at Utah.

    Who cares about home opponents from the last two years, that's just plain silly; Home schedules for 2013 are the ONLY thing that matters.

    As far as opponents with fan appeal go:

    Texas > Stanford (not even close)
    Boise State > UCLA (it's been a long time UCLA did anything of note)
    Utah > Utah St (obviously)
    Georgia Tech = Oregon St (wash)
    Mid Tenn St > Colorado (8-4 vs 1-11 in 2012)
    Idaho St = Weber St (both teams are simply fillers)

  • Shamal Happy Valley, UT
    July 25, 2013 8:46 p.m.

    Just as we saw with Basketball, far more premium club members bought their full allotment of seats than in years past. The likely rational being that unused seats can easily be sold this year, many are likely banking on offsetting the cost of tickets this way too.

    Like watching games for free on local TV, the days of being rewarded with good seats for years of loyalty are long gone.

    I have two suggestions for those who were priced out of season tickets this year.

    1) The unprecedented supply of spare tickets outside LES will likely mean that donor tickets can be had at face value without paying extra for club dues or to watch Idaho from an igloo your kids built at 10pm in late November. Purchasing good seats second hand will get you into games that you couldn't afford otherwise and at the same time support those big money donors who pay for indoor practice facilities.

    2) Seniority is gone. Lump sum donations in the year given will get far better benefit than cumulative smaller donations over time. Spend a year on the bench with ESPN and put the money saved towards great seats the next year.

  • Runninute24 Nephi , UT
    July 25, 2013 8:00 p.m.

    not bagging on BYU or anything, but the rough estimate for BYU ticket revenue is flawed. look at the cheapest seats in UTAH or BYU's stadium. for many games the BYU tickets start in the $5-$20 range while the cheapest at the U is 45 for single games. so for every one single game seat Utah sells byu has to sell a minimum of 2(depending on the game of course, big name contests prices are higher) to keep pace. now there is truth that BYU has a bigger stadium and can sell more tickets but i personally think $20 million is a little high. Look at the Home games from the past two seasons Idaho at one point was being given away free with a ticket from any other game, same with some other less than average teams, you don't make any money when your product is free.

  • Cougarista Salt Lake City, UT
    July 25, 2013 7:56 p.m.

    Great atmosphere, generally well mannered fans, and beautiful views. Worth every dollar.

  • LonestarRunner Salt Lake City, UT
    July 25, 2013 7:37 p.m.

    "BYU has sold more season tickets in 2013 than any other year since 2003. Not only did the stadium sell out season tickets quickly, there was hardly any turnover. BYU saw close to a 97 percent renewal rate from last year. Number of tickets per order also increased this season."

    Proof, that, as Tom Holmoe promised, Independence can work. Fans just needed to be patient while the first couple of years of scheduling kinks were worked out.

    Next step in the process, start winning the big games.

    BYU wasted a great opportunity last year, but the Cougars appear to have an even greater opportunity this year.

    Go Cougars!