Social media experiment exposes popularity of new dating app among Provo singles

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  • LDSMatchUp Provo, UT
    Nov. 28, 2014 7:32 a.m.

    Gotta love the phenomenon that Tinder has become! It seems that everyone knows someone that has met on Tinder! Having said that ... it seems that what has really been lacking in the LDS Single's community is their very own version of Tinder where one can be pretty confident that everyone who one is looking at is also LDS. About 8 months ago I was talking to a really good friend of mine and she said ... "what we really need in the LDS community is our very own version of Tinder."

    And so I went ahead and created one ( ... and in the past 3 months we have already grown to over 4,000 users and will soon be hitting 5,000 users.

    I have no doubt that at some time in the future ... someone will do a Yogurtland experiment on LDSMatchUp just like they did with Tinder!

  • BYU_Aggie LOGAN, UT
    April 17, 2013 12:37 p.m.

    I bet Yogurtland appreciated the business that night. The guys being duped? Probably not so much.

  • Western Rover Herriman, UT
    April 17, 2013 11:17 a.m.

    I think you could write a whole new article on why these BYU men chose a photo of an 18-year-old for their experiment instead of one their own age who would presumably be well on track to earning her bachelor's.