Panel discusses 'I'm a Mormon' campaign at BYU symposium

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  • Ann Amberly Greenbelt, MD
    Nov. 13, 2012 9:08 p.m.

    The "I am a Mormon" campaign did something important--but it's most important contribution, I would argue, was not for non-members. It's most important contribution was that it showcased Mormon working mothers as if the Church was proud of them. You have no idea what a deep impression that has made on LDS women. Though there was no pronouncement over the pulpit in General Conference, the effect was just the same. This campaign engineered an amazing cultural shift for Mormon women. No longer did they have to choose between being a righteous stay-at-home mom or an unrighteous working mom. Now they could be a righteous working mom. Every single Mormon woman I know did a double-take when they saw that campaign, and embraced the message it had for them.

  • Kia Kaha St George, UT
    Nov. 12, 2012 8:31 a.m.

    Read David O McKay the rise of Modern Mormonism. Education was one of the valves in the heart that stimulated growth internationally. Blending the spiritual with temporal learning can create perpetual bonfires on beaches around the globe.(Boyd K Packer recent conference talk) Remember that the seed for the recent change in Missionary age came from a member in Germany that asked if a young man could serve at 18 because of school and military service requirements. The Brethren tested the idea for a few years and then made the inspired change at conference. This Brother of Jared model of collaborative agency allows love to keep pride in check and agency to be the conduit through which the spirit guides each of us to do our part. "rhappahannock" if I can help you let me know.

    Kia Kaha

  • JoeBlow Far East USA, SC
    Nov. 11, 2012 1:42 p.m.

    Businesses advertise.

    I would prefer that Churches didn't

  • eagle651 Chino Valley, AZ
    Nov. 10, 2012 9:41 a.m.


    LDS Schools and Hospitals around the world would benefit the Church in so many ways.

    The Seventh Day Adventists realized this spiritual opportunity years ago.

    Your BYU-Africa view is a wonderful vision, but there is no apparent Church revelation yet that includes those views.

  • junkgeek Agua Dulce, TX
    Nov. 10, 2012 6:39 a.m.

    What would be the point of a BYU-Africa? To build a campus with a teaching and research reputation to match BYU, or open some schools in the Mexican model?

    And why would Romney have been involved? He's not a general church leader by any stretch of the imagination (he was once a local leader). Any why on earth should the church do anything to help prop up a candidacy?

  • Well-Behaved Mormon Woman Murrieta, CA
    Nov. 9, 2012 3:32 p.m.

    Congratulations to the entire team who worked on this campaign. Really well done!

  • rhappahannock Washington, DC
    Nov. 9, 2012 2:25 p.m.

    There is certainly some good PR that comes through advertising, and that is certainly important. However, I wonder if the advertising has gotten out of hand, as it likely cost millions of dollars.

    Where else could that money have been spent? Imagine the great PR that would result from a string of church schools in Africa, just as there is a string a church schools in the Pacific. Cap it off with a BYU-Africa. However, this would not be some fly-by-night advertising campaign that is gone when the billboards go down. This would be a steady, long-term PR that would also greatly strengthen the fastest growing area of the church.

    Imagine if Mitt Romney would have helped build up a BYU-Africa 4 years ago. It would have been a huge PR help. If the Blacks vote 85/15 for Obama instead of 95/5, Mitt wins. Any LDS member with any national political ambitions would be smart to build up BYU-Africa in a visible way.