Apple, Inc. akin to religion? Studies suggest yes

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  • Lowonoil Clearfield, UT
    Nov. 2, 2012 12:00 p.m.

    I consider myself one of the earliest Apple apostates. I learned programming and hardware in the 70's on a pair of school Apple II machines that probably had 3 digit serial numbers. Then I watched Apple dumb down their documentation and change their products from open systems for technical people to create with into closed systems to serve as vehicles for proprietary software and peripheral sales.

  • freedomingood provo, Utah
    Nov. 2, 2012 10:11 a.m.

    It's not like religion at all for most of us. I like my iphone because it's easy to do what I want and there is a lot of content available. If someone wants to mess with another phone they can be much more capable than an iphone but probably not as easy.

  • Z South Jordan, UT
    Nov. 1, 2012 8:59 a.m.

    I checked out of the Cult of Jobs years ago. I just couldn't see myself paying twice as much just to be one of the 'cool' kids. But then again, I was never one of the cool kids, so it wasn't much of a stretch.

    Don't drink the Kool-Aid.

  • alarmsmallhunch New York, NY
    Oct. 31, 2012 12:59 p.m.

    What an interesting article! I would also point out that, from an investment standpoint, one could also make religious comparisons. Here's a company trying to do everything right - from innovating great products that help small businesses compete to employing tens of thousands of people - from store workers to the construction companies that build the stores. They offer honest, realistic expectations and always deliver. And yet, analysts still do not have faith in the company. Analysts bash it, never believe they will sell products, and even though 4 times a year, Apple tells them how much they will be making, the analysts STILL put out unrealistic expectations. When these expectations are not met, they actually get mad at the company...for telling the truth! Analysts refuse to listen because they have no faith in the truth - just like what befell so many religious prophets throughout history...