Who are those people in the LDS Church's 'Book of Mormon' ads?

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  • Brian H. Provo, UT
    Sept. 11, 2012 6:07 p.m.

    @ Rightascension:
    There's nothing tacky about advertising in a place where you know people are going to be interested in checking out your "product." I think your comparison to Phantom is way off. Phantom doesn't raise questions about deformities in the same way that this play raises questions about Mormonism. And really, you're going to insult the entire audience by saying they're not an "intellectual class" of people?

  • Pierda kaysville, ut
    Sept. 11, 2012 8:03 a.m.

    Wow, what a cool way to counter the negative messages of the play. Rather than hold pointless protests that only bring more negative attention, we take the high road and come up with a clever marketing campaign.

    Pure genius! I love it!

  • Disco Vega MoTown, CA
    Sept. 10, 2012 5:10 p.m.

    This is brillant...is it any wonder why we sustain our leaders as Prophet's, Seer's and Revelators...it is amazing how the Church has turned this potential blemish of the Church and spun the play to a positive. Inspiration is written all over this ad campaign.

  • coltakashi Richland, WA
    Sept. 10, 2012 6:09 a.m.

    Historically a lot of people who investigate the church and eventually join it have seen or heard negative things first, which aroused their curiosity. Imagine that a playgoer worked with Brother Boye or bought art from Sister Dall and knew they were Mormons, and wanted to ask them about real Mormons after their curiosity was aroused by the fictional ones. These ads allow ALL the pkaygoers a similar opportunity, even if they don't know any Mormons personally. And the thing is that, in Los Angeles, the chance that they do know a real Mormon is much higher than in New York. The ad breaks down a barrier and invites them to ask their Mormon friends about the.Church and to actually visit a Mormon congregation near their homes. Imagine if we could use the same strategy in the programs at a church where the pastor was attacking us in his sermon! It would be like getting rebuttal time.

  • LValfre CHICAGO, IL
    Sept. 9, 2012 4:29 p.m.

    Have to love the white, hispanic, and african representation! Excellent PR!

  • jeanie orem, UT
    Sept. 8, 2012 10:00 p.m.

    So much more effective than a negative reaction to this weird musical.

  • Twin Lights Louisville, KY
    Sept. 8, 2012 2:25 p.m.

    Awesome idea.

  • rightascension Provo, UT
    Sept. 8, 2012 9:30 a.m.

    Usually the LDS Missionary Media Division does not demonstrate a sense of irony.

    Don't know how to react to this. Seems as tacky to me as The French Socialist Workers Party advertising in the "Les Miz" playbill. Or plastic surgeons advertising in "Phantom of the Opera" playbill.

    I wonder if the Missionary Division eve advertised in an "Angels in America" playbill. At least it would have advertised to a more intellectual class of people.

  • Cats Somewhere in Time, UT
    Sept. 8, 2012 9:08 a.m.

    As always, the Church is brilliant at taking the opportunity to get it's message out.

  • Yorkshire City, Ut
    Sept. 8, 2012 7:22 a.m.

    article: "Think of it: It is intermission at the Pantages Theatre in Los Angeles, and dozens of audience members are taking a break from the profane fiction of "The Book of Mormon" to watch real Mormons talking about their faith on their smartphones.
    That's one reason a public relations expert called the campaign "savvy."

    (opposition to ALL things--opposition to the profane and ridiculing)

    LOVE IT.

  • OnlyInUtah Cottonwood Heights, UT
    Sept. 7, 2012 7:01 p.m.

    Awesome way to bring the truth to those looking for entertainment in a worldly view of Mormonism. Creative genius to set up this campaign.