The Mormon behind the Bloomberg cover

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  • sanpaco Sandy, UT
    July 23, 2012 10:40 a.m.

    With Bloomberg's name on it, I'm surprised people expected it NOT to be controversial.

  • terra nova Park City, UT
    July 23, 2012 12:19 a.m.

    Tempest in a tea-pot. With caffeine. Let it go boys. It just doesn't matter.
    As Joseph said, "No unhallowed hand can stop the work."

  • sisucas San Bernardino, CA
    July 23, 2012 12:08 a.m.

    I'm a very devout Mormon, and I can see that I'm all alone here, but I thought this cover was hilarious. I've seen it so many times and it still makes me chuckle. I didn't think the article was very good or fair, but c'mon, that cover was creative.

  • DR Hall Clearfield, UT
    July 20, 2012 8:52 p.m.

    I would hope that this set of articles and pictures will remind people of all faiths and especially LDS to know their religion and live it every day so they can be good examples.

  • Heidi71 Taylorsville, UT
    July 20, 2012 1:21 p.m.

    I believe that this cover story was used by Bloomberg Business Weekly to malign the church that the GOP candidate, Mitt Romney, belongs to.

    Sorry to bring that up. My opinion adds some negativity.

    I want to thank Mr. De Groote for this lovely and historical article. He made something beautiful, peaceful, and positive about all of this.

  • rlsintx Plano, TX
    July 20, 2012 12:40 p.m.

    It's never a good thing to mock someone else's religious belief. Never.

  • Liberal Ted Salt Lake City, UT
    July 20, 2012 7:48 a.m.

    I wonder how much stimulus money bloomberg has received? Maybe they can do a cover with their ceo and vps with "clever" bubbles coming out. Stating "we shall create a failing business, that will be subsidized by taxpayers, so we can donate more to our loser president and keep this regime in power" "The whole time avoiding taxes and sticking the 99% with the bill. HA HA HA HA"

    I would be more interested in the tax breaks magazines ceo and upper management and take a look at their for profit, albeit running on "charity" tax breaks.....

    C'mon transparency and full disclosure. I guess that doesn't matter when you're trying to demonize someone else for political gain.

  • abinadi Magna, UT
    July 19, 2012 6:19 p.m.

    Thanks to Californian. I am a descendant of CCA and find it hard to express my disgust at using my ancestor to promote everything that he was against and worked so hard to oppose. CCA spent his life promoting revernce to God, sacred things, and the Church of Jesus Christ of Latter-day Saints.

  • Enough is enough! Saint George, UT
    July 19, 2012 4:41 p.m.

    My husband and adult son have Businessweek subscriptions. I hope both will cancel and request a refund. The cover depicting Jesus Christ is disgusting and so grossly inappropriate. The article contains some truths but makes "snarky" comments and assumptions that the average reader will readily assume are true...and they aren't. The article is 90% about church businessses and very little about the incredible humanitarian and good works that are the "end" with all of this other in mind.

    They used a photo of a cruicifix (nothing wrong with that, don't get me wrong) twice on one page. The Church of Jesus Christ of Latter-day Saints does not use the crucifix in its worship and discourages its use among members. Team Bloomberg didn't do its homework on that either.

    Bloomberg BusinessWeek, I have enjoyed many articles in your magazine for years. Though many of them are quite long, they appeared to be well-researched and fair. I can no longer make that assumption. I will only read in the future to determinte who your advertisers are and write them of my disgust.

    Californian was dead on. Thank you.

  • dotGone Puyallup, WA
    July 16, 2012 2:05 p.m.

    I agree with previous posters. and have to add, I had never heard of Bloomburg weakly - Should I be flattered that they put all that effort into ridiculing all I hold sacred?
    Is our response more civil than Muslims or others would be if they were ridiculed on the cover of some rag? Are there other groups its OK to mock in this super PC country?

  • BYUalum South Jordan, UT
    July 15, 2012 8:28 p.m.

    Carlifornia #1. Your response was so stellar, all I can say is Amen! You said it all!

  • Seronac Orem, UT
    July 15, 2012 9:09 a.m.

    All that diligent effort and wasted talent to offend 13 million people, Brother Christensen, Joseph Smith, John the Baptist, and God. Too bad the people at Bloomberg are so ignorant. I'm trying really hard to muster some righteous indignation towards them, but can only muster pity. Still, they should retract it and apologize.

    And, yes, well said Californian.

  • Main Street Plaza Salt Lake City, UT
    July 14, 2012 11:53 p.m.

    Yeah, but it was still funny. And will drive readership. Hallelujah.

  • Twin Lights Louisville, KY
    July 14, 2012 9:49 p.m.

    C.C.A. Christensen must be spinning in his grave.

    I would hate to be the art folks from Business Week meeting him on the other side.

    Might not be a pleasant day.

  • timpClimber Provo, UT
    July 14, 2012 12:29 p.m.

    Worked in the LDS Finance & Records Department located in the COB for four years. Never before or after have I worked with such a dedicated, trusted and accountable people. We were held to the highest business, moral and work ethic standards always being reminded we were entrusted with the widow's mite.

    The world has little understanding of the three fold mission of the Church and how that drives and guides the decisions that mix faith and business. Perhaps the article and the Church's response will open a few eyes and hearts.

  • JD Tractor Iowa City, IA
    July 14, 2012 7:02 a.m.

    Appalling, and amazing in a world where people hyperventilate over political correctness as if it's the new moral, the LDS church still gets a lot of cheap shots from the sentinels of PC. There is no room to mock or trivialize a religion and it's beliefs.

  • coltakashi Richland, WA
    July 13, 2012 6:56 p.m.

    The news media have given similar disrespectful treatment to images of the Last Supper by Leonardo da Vinci and the creation of Adam by God from the Sistine Chapel by Michelangelo. It is the equivalent of using the name of Jesus as a swear word in order to shock and offend, so they can say they "had an impact". The fact that they have no idea who the people are in the depiction demonstrates how stupid the whole effort was from the start.

  • GTX Gilbert, AZ
    July 13, 2012 6:07 p.m.

    Well said Californian, well said.

  • Californian#1@94131 San Francisco, CA
    July 13, 2012 5:26 p.m.

    This is all very interesting. We have to give the Businessweek folks credit for being very creative and clever, in the artifices of man and after the manner of the world.

    Not only did they do thorough research to find the best way to mock someone honored by millions as a prophet, deride an event held sacred by those same multitudes, and ridicule a Biblical figure that billions of people for two millennia have revered as the herald of Jesus Christ. But they also managed to trivialize the work and the sacrifice, diligence, and faithfulness of a 19th century Saint who left his homeland, crossed an ocean to reach Zion, pulled a handcart 1300 miles, and devoted his talents to glorifying God.

    Way to go Businessweek!