Jordan School District unveils buses with ads

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  • gatsby Murray, utah
    April 25, 2012 9:08 a.m.

    I appreciate the clarification about the exact language in the bill, but who gets to decide what is "appropriate for children?" If I used society's standards for that, I'd clash much of the time. Again I come back to "in whose best interest is this?" Is it really for the kids? Do I trust the business community to have children's "best interests" at heart? And doesn't this just open the floodgates? What's to stop businesses from wanting to put signs on playgrounds, in school hallways etc.? I am ashamed of the way adults in our culture market to children. For decades, other generations have said, school buses are off limits to private interests--I think that line should be maintained. I appreciate that school boards will have the final say--I have great respect for the tough work they do, and I am all about public education, and know that money is always an issue. But putting ads on buses--of any nature--is a line I would not cross. As a parent, it goes against all my gut instincts.

  • jenrmc Fort Worth, TX
    April 25, 2012 7:43 a.m.

    I am unsure how advertisements on school buses can possible be seen as a good thing. It seems to me to be a commercialization of the school. I understand that school districts are struggling to fund various aspects of public education. I understand that teachers are way underpaid. I just don't understand the reasoning behind turning a school bus into a rolling advertisement. It seems to me that kids are bombarded enough with advertising at home and in media, do we really want to include it in school? Is this teaching our kids that any space is available for the right price? I went to the website advertised and it seems like a good campaign to encourage thought before drinking but still, does that matter when talking about our kids and the message this could send to them? I would love to hear someone else's opinion on this who can approach this topic thoughtfully and dispassionately. Do you think all topics of concern for teenagers would be included, i.e. abortion and contraceptives?

  • toosmartforyou Farmington, UT
    April 25, 2012 12:18 a.m.

    "Free Money?" That sounds an awful lot like a guaranteed return with no risk or a day at the slot machines. There's no such thing and it's a pity we have educators who think otherwise.

  • Herbal Tea Partier Taylorsville, UT
    April 24, 2012 7:08 p.m.

    I think this is a good idea. This will evolve to more private business involvement in education. With less government involved in education and more community and families involved in edcuation, the students will win. Let's get the teachers' unions and federal government out of the picture. They are ruining our childrens' education. They certainly haven't done much good, and obviously, there is a mishandling of funds, or else they wouldn't have to resort to advertizing businesses.

    Public schools waste a lot of money. Some textbooks can cost $400 each. That's why there is a shortage. I'm sure the schools can find a much better resource for books, but the beaurocracy makes it next to impossible to make wise and practical decisions.

  • darthdan West Jordan, UT
    April 24, 2012 6:58 p.m.

    The final language to the bill includes a stipulation that the ads MUST be appropriate for children, and as the article states, the school board has final say on ALL ads. These are elected people, not administrators.

  • momoftoo Albuquerque, NM
    April 24, 2012 4:43 p.m.

    Gatsby, the billboard is about underage drinking and knowing who your children's friends are. Any other type of ad would irritate me too.

  • gatsby Murray, utah
    April 24, 2012 4:17 p.m.

    As the parent of two school age children, I am grateful that there are boundaries about what will be seen on these buses, but I am disappointed that children are yet again being "marketed" to. In whose best interest is this decision?

  • jpjazz Sandy, UT
    April 24, 2012 3:49 p.m.

    Brave Sir, I guess the DN boards are safe per the restrictions, the Boutique is out, but maybe the Blue Iguana.

  • Brave Sir Robin San Diego, CA
    April 24, 2012 3:33 p.m.

    I can't wait until Blue Boutique decides they want to run ads on school buses...that debate on the Deseret News boards is going to be ferocious.