Mormon sisters target Carl's Jr. for racy ads

Return To Article
Add a comment
  • Kyndell United States, CA
    Sept. 8, 2014 10:07 p.m.

    I agree with you guys and it is a major issue that should be addressed. I believe that women should not be seen as sex objects and men need to be taught to not objectivity women in any way and the Carl's Jr. add is using women to get men's attention and get them to buy there product which is not okay and should be addressed and more people should be aware of the issue.

    Sept. 8, 2014 3:29 p.m.

    Conservative CommonTater:

    These ads come on my TV in my home in front of my 10 year old son. You bet I have a right to get involved on this. Far from "forcing religion" on anyone, I simply would prefer some decency and good taste in advertisements.


    Official definition aside, two women writhing around with a burger is porn to a lot of people. To compare these ads to Rodan shows much greater delusion.

    I didn't become a porn addict by looking at porn. I fell into is from the SI Swimsuit issue and other "non-porn" magazines. Once the mainsream stuff is not exciting enough, those becoming addicted move to more hardcore options. These ads are the "gateway" drug to porn addiction.

    Objectification is a word I learned by watching society act so callously and demeaning toward women for 35 years.

  • justinbl Portland, OR
    Sept. 8, 2014 11:24 a.m.

    I can't believe there are so many people arguing against this! These type of ads do horrible damage.

    And, by the way, it is not just women who are against this. I have a wife, a sister, a step-daughter, and know many other women who I care about deeply. They should not think their value amounts to the images they see on these ads.

    I think these ads are also very destructive to men. I don't believe that a video or image has to show somebody naked for it to amount to pornography, as they evoke the same feelings and desires. These type of images are a plague that damage how men feel about women, and their relationships with women.

  • justinbl Portland, OR
    Sept. 8, 2014 11:17 a.m.

    Good for you! I have not eaten at Carl's Jr since they started showing those ads.

  • jamsenior SANTAQUIN, UT
    Sept. 7, 2014 3:14 p.m.

    Why is their religious affiliation important? You've stereotyped these women AND their organization!!!

  • WhyAmIhere? Cottonwood Heights, UT
    Sept. 7, 2014 10:59 a.m.

    I haven't been to a Carl's Jr. for several months, maybe even a year. But this news report reminded me of how much I like their food... I'll be stopping there to eat this week.

    I wish this girls good luck with their cause. We all need a cause. Right now my cause to fill my empty stomach.

  • Kiyo Washougal, Washington
    Sept. 6, 2014 9:09 p.m.

    No business can afford to insult one half, one third, or even one fifth of it's client base, or whatever the true number is. I am going to pay more attention to this from now on. Thanks twins.

  • Bob K Davis, CA
    Sept. 6, 2014 8:47 p.m.

    Another thought:

    When Hobby Lobby wants to bring their beliefs into the business and liberals don't like it, the liberals get called mean names in DN comments.

    When Carls want to bring its beliefs into advertising and conservatives don't like it........?

    Citizens of the USA are entitled to believe in very sexy, overt women.

    After all, Utahns are entitled to drive across the State line to gamble, drink, go to sex shops, and see prostitutes, no?

  • Bob K Davis, CA
    Sept. 6, 2014 5:03 p.m.

    So much for "free agency"!

    Carls Jr needs to advertise to men. They sell larger hamburgers, differentiating themselves from MacDonalds, which is more for families.

    For every sexy Carls ad, there are ten for feminine products that men have to endure with embarrassment.

    These silly girls ought to go help low income families stay together, or something else of real use.

    And PS -- many women want to be the girl in the ad, not the prim and judgmental church girls.

  • Chieftess Corning, CA
    Sept. 6, 2014 12:41 p.m.

    So many irrational excuses for indecent ads!
    I stopped eating at Carl's Jr. about five years ago when the first sexually suggestive ads came out. Maybe if enough people had boycotted them back then the ads wouldn't have escalated to the level of soft porn we see now. Carl's Jr. tries to pass it off as "entertainment" but even Andy Puzder, the owner of CKE Restaurants, owner of Carl's Jr. knows what a bunch of PR fabrication that is. He says he doesn't attend his company's ad shoots: "I have a very good marriage. And I want to keep it preserved."
    Nice, huh!
    If hungry young guys is their demographic, what do these ads say about their impression of the rising generation? Evidently, they think they are hormone and appetite driven, self serving and classless "apes". So if you agree, then I guess you might as well continue to support them, but I for one think that we are more than meat, both women and men.

  • Mormonmama0106 Phoenix, AZ
    Sept. 6, 2014 11:27 a.m.

    I don't eat at Carl's Jr. and I won't as long as they air these ads. I've written them to tell them so. Beyond that, I don't give them much attention. I agree with a previous poster: sometimes all the attention that boycotts bring actually does more harm to the cause than good. I will continue to change the channel when their racy ads come on and I will continue to take my money to more family-friendly establishments.

  • dawgdeelux saratoga springs, UT
    Sept. 6, 2014 10:32 a.m.

    "... "This is honestly a public health crisis."
    Wow, Really? pretty girls eating a burger on TV makes it a public health crisis?

  • Cheesecake Salt Lake City, UT
    Sept. 6, 2014 8:04 a.m.

    Reading this article made me want to eat at Carl's Jr.

  • Kendy831 Salt Lake City, UT
    Sept. 5, 2014 8:55 p.m.

    Thank you so much for taking this action. I am very grateful to these sisters for speaking out about this. I could not believe the ad I saw when I first saw it. Very offensive. And it totally does not make sense to pair this type of ad with anything, let alone a food product. I wanted to write and complain but did not do it. I am thankful that someone has.

  • nrmoon Salt Lake City, CA
    Sept. 5, 2014 7:05 p.m.

    Objectification of women (and men) is never OK. Even if the Kite sisters don't that across to Carl's Jr., they are spreading that message to many people across social media and articles like this.

    The belief that a woman is on object to be used for personal gratification can start with these images and lead to the "more heinous crimes" like rape, abuse, and human trafficking. Sexually charged and objectifying images surround us today, and Redefine Beauty educates people about the hidden intent and messages behind such images. They probably won't change what the companies do, but they can teach the consumers not to believe that appearance defines worth.

    Keep up the great work!!

  • Happy Valley Heretic Orem, UT
    Sept. 5, 2014 4:15 p.m.

    RedWings @ Heretic:
    "No one is crusading against beauty - it is the objectification of it that is wrong.
    To think that Carl's Jr ads or any other forms of porn do anything other thann demean and degrade women is to live in denial and delusion...."

    Are all things of beauty objectified?

    If one believes this is "Porn" they are the delusional ones, porn is NOT allowed on TV. Porn is also not nudity. Rodan and Michaelangelo were not sculpting pornography.

    Objectification a word I learned from the scriptures about women

  • Anonyme Orem, UT
    Sept. 5, 2014 3:55 p.m.

    For those of you playing Religious Hypocrisy Stereotypes Bingo, check your cards. You should have crossed out “cheerleader uniform,” “subservient,” “burka,” and “swim wear.” Be on the lookout for “ballet costumes” and “body shaming.”

    For those of you playing Relative Privation Fallacy Bingo (aka “Why aren't you focusing on this cause instead?”), all your spaces should be filled by now, including “bad food” “many more worthy causes,” “non-silly causes,” “malodorous women wearing too many layers,” and “Tampax ads.” Congratulations!

    For those of you playing Variations of Just Change the Channel If You Don't Like It Bingo, sadly there is only one space to fill so far. Keep trying!

  • happymom123 Clearfield, UT
    Sept. 5, 2014 3:47 p.m.

    I wrote to Carls Jr my self and here is their reply.
    Dear Ms Maria Allen

    Thank you for taking the time to share your comment with us. Our goal is to make every guest happy, every time!

    We regret that you were displeased with our advertising promotion. �CKE Restaurants, Inc., owner and franchisor of Carl�s Jr. and Hardee's restaurants, adopts a creative approach to our advertising. We do not aim to offend anyone with our efforts, but merely to offer entertaining content. We understand that not everyone may view our advertising the same way, so we respect all views and welcome all comments. �Your feedback is very important to us.

    Please feel free to contact us again at any time.


    Charles Mason
    Carl's Jr. & Hardees Guest Relations

  • ConservativeCommonTater West Valley City, UT
    Sept. 5, 2014 3:00 p.m.

    sigh, another example of Mormons trying to exert "unrighteous dominion" to promote their cause. They were just on CNBC and voters said; "NO" that the ads showing a couple of beautiful women in bikini's were not wrong. It seems that the objectionable "ads" are the ones these women are promoting, THEIRS!

    If you don't like the ads, fine, but don't try to tell the rest of us what to do.

    Sept. 5, 2014 2:43 p.m.


    No one is crusading against beauty - it is the objectification of it that is wrong.

    To think that Carl's Jr ads or any other forms of porn do anything other thann demean and degrade women is to live in denial and delusion....

  • The Caravan Moves On Enid, OK
    Sept. 5, 2014 2:15 p.m.

    Love their hamburgers. Yes, they're unhealthy, so don't eat them every day.

    Second, yes, the women in the ads are physically attractive and may very well be intelligent.

    But the ads go over the line in terms of what's decent. Do you really HAVE to have a gorgeous female model open her legs with her crotch covered by a small piece of hamburger foil wrapping to sell your product?

    Anyone with an ounce of honesty knows you can both feature a beautiful person in an ad but do it in a non-sexual way. That, my friends, is called class.

  • goosehuntr Tooele, UT
    Sept. 5, 2014 11:45 a.m.

    Where does Sneaky Jimmy believe that all those heinous crimes begin? If ugly models don't sell burgers, clothe them. That way they can still be the beautiful, intelligent, professional actresses they are... but with clothes on. That is even more beautiful, intelligent and professional. If they are not exploiting women for profits then put clothes on them. Who are they trying to fool?

  • Happy Valley Heretic Orem, UT
    Sept. 5, 2014 8:44 a.m.

    Perhaps if they were wiping their mouths with their burkas, you'd be happy.

    Women are beautiful, even when I can see their ankles..oh my!

    No chain has a better burger.

    Next you should picket 7 peaks, why they allow 2 piece swim wear, oh the children!

    Every year another crusade against beauty.

  • gittalopctbi Glendale, AZ
    Sept. 5, 2014 8:02 a.m.

    Power to these two sisters! Carl's Jr. ads are the reason why my family and I have not eaten there for years. I find the advertising agency's response to be a classic lesson on rationalization. People say that boycotts are not effective. Well, they are effective for me as 0% of my money goes to their company.

  • Brent T. Aurora CO Aurora, CO
    Sept. 5, 2014 12:27 a.m.

    I've given up fast food burgers; health reasons. 6 or 7 years ago a daily/almost daily consumption; since in those same 7 years three times. Two of those were Carl's Jr. And before this article hadn't really noticed out of context the problem this article addresses. What remains, and what the ads sell and tempt me with, is the best looking burgers.

    Sorry, but that's what I see and notice in the ads. The food. The narration about the food. The need for plentiful napkins.

    As others have pointed out, the choice to attack Carls Jr rather than so many companies that have made seeing women in their undies common and acceptable, is an odd one.

  • I know it. I Live it. I Love it. Provo, UT
    Sept. 4, 2014 5:30 p.m.


    Did I say that objectifying women was fine? No.
    Are you misrepresenting me? Yes.

    Please don't.

    Is homosexuality wrong? Yes. Is equality, morality, or the state defined by liberals? No.
    Are you misrepresenting the truth? Yes.

    Please don't.

    Women deserve respect, love, and care. Everyone does, including people struggling with addiction and same-gender attraction. However, feeding a broken philosophy on equality at the expense of others continue to struggle and suffer? No thanks. We'll only ever be happy if we embrace who we are as human beings. The more we embrace anything contradictory to who we are, the more we will be miserable. That's more serious than a Carl's commercial, IMO. Whether you agree with me or not, the gravity of such consequences at very least illustrates why one is far more serious to consider than the other.

  • happymom123 Clearfield, UT
    Sept. 4, 2014 2:48 p.m.

    Here is my follow up to their reply.

    Thank you for your response. So if I am understanding you correctly, you are saying that creating a commerical such as you did, is eternainment? Really?! I would have to say that is a poor choice on your part. You are a family orientanted fast food place, that serves to family that have younger children. Am I right? So please tell me how you can justify that it is alright to create a commerical such as you have geared to something that is suppose to be for familly? That is not being creative at all. That is being pretty stupid. If you want to get better at what you do, gear commericals that are family orientanted. That is being creative.

  • Jimmyisliberal Salt Lake City, UT
    Sept. 4, 2014 1:39 p.m.

    This is newsworthy? Here is an idea...How about you don't watch or turn the channel? What ever happened to this philosophy? Are we all not adults? Clearly mentioned "late night advertisements" in this article meaning your kids should be in bed!

  • FelisConcolor North Salt Lake, UT
    Sept. 4, 2014 1:06 p.m.

    This article reminds me of a quote from the classic Cary Grant movie "Father Goose".

    "You really missed your calling, lady. You should go around playing a tambourine and putting fig leaves on statues."

  • Karen R. Houston, TX
    Sept. 4, 2014 1:04 p.m.

    I have mixed feelings about this cause. I agree that the sexualized images of women that permeate our culture send a poor message to girls and young women, and they do, in fact, contribute to the development of eating disorders and other symptoms of low self-worth. But there are typically a whole host of factors involved in a female's perception of self, not just sexualized ads designed to target male hormones.

    I also don't like the idea of sending the message that someone else is responsible for how we feel about ourselves. I'd much rather send this message:

    Yes, our culture often does objectify females as mere sexual beings and many males do see women primarily in this context. So be it. It doesn't mean it's true or that we have to let this define us. Each of us alone is responsible for defining who we are and behaving in a way that commands basic respect. Don't let someone or something else set your standards for you. Figure out who and how you want to be, and then own it.

  • Woodworker Highland, UT
    Sept. 4, 2014 12:01 p.m.

    Dear Ladies,
    Thank you for standing up against these ads and a company that objectify women. I chose to stop patronizing Carl's Jr. for the same reason. The notion that only sexy, beautiful women can sell a product is a fiction. Does anyone remember the highly successful, "Where's the beef?" hamburger commercials? I challenge others to boycott Carl's Jr. until they use their advertising dollars to create commercials that are both creative and respectful of men and women.

  • Mookinator74 DRAPER, UT
    Sept. 4, 2014 11:36 a.m.

    I wonder if they are also boycotting the definition of parody and satire. Go get 'em, girls!

  • Herbert Gravy Salinas, CA
    Sept. 4, 2014 11:33 a.m.


    Oh my. I'm glad that our Founding Fathers were not content to "accept things the way they are."!

  • Happy Valley Heretic Orem, UT
    Sept. 4, 2014 10:51 a.m.

    Please, get over this selective objectification of women.
    If women are meant to be subservient to their husbands,
    and stay at home raising the children HE gave her,
    how is that not objectifying a woman for religion/power?

  • Reasonable Person Layton, UT
    Sept. 4, 2014 10:36 a.m.

    I'd like to target all the women who wear t-shirts under strappy sundresses, and whose body odor is offensive. Ladies, you are wearing FOUR LAYERS of clothing and we can tell.

  • Most Truthful and Patriotic Layton, UT
    Sept. 4, 2014 10:35 a.m.

    These women are merely publicizing their own moneymaking efforts.

    They also use (with permission?) the images of teen stars who are making their money from their least one who is well-known for serious drug and alcohol issues.

    If they were serious about the issue of female objectification, they'd be targeting the basis of discrimination. As long as women have "separate but equal" roles in society, there will be no reason for young girls to strive for professional status. Especially when they are raised in "beauty pageants" and "cheerleading" classes.

    Come on, women: you've got PhDs. A woman doesn't have to dress like she's ready to scrub the floor to be "redefined".

  • Cleetorn Fuaamotu, Tonga
    Sept. 4, 2014 10:04 a.m.

    Why limit yourself to Carl’s Jr.? If you’re going to set your sights on “offensive content,” you had better take aim at Victoria’s Secret, Tampax, Miller Beer, New Yorker Magazine, Pepsico and/or Calvin Klein – among a host of others that utilize “exposure” to sell their wares.

  • TilleySue South Weber, UT
    Sept. 4, 2014 9:49 a.m.

    A fast food burger is beautiful food? Yikes! Do you know what's in that stuff?

  • Sneaky Jimmy Bay Area, CA
    Sept. 4, 2014 9:36 a.m.

    Some random thoughts:
    1) Deseret News gives free publicity to so called "non profits" that are creating crusades to increase the number of speaking engagements and supposedly revenue.
    2) Secular organizations not affiliated with the LDS church get more paid speaking engagements in the broader Christian world.
    3) There are many more heinous crimes against women being perpetrated every day in the state and nation.

  • Lagomorph Salt Lake City, UT
    Sept. 4, 2014 9:15 a.m.

    "The women in our award-winning ads are intelligent, talented and beautiful..."

    Re Paris Hilton, Kim Kardashian and Heidi Klum: "Intelligence" and "talent" are two words not commonly associated with at least two of these celebrities. "Vapid" and "famous for being famous" come to mind.

    "We have only the greatest respect for women..."
    "We believe in putting hot models in our commercials..."

    One obvious sign of respect for women would be not describing your female employees as "hot."

    Article: "The twins are members of [the LDS Church], but run their nonprofit, formally established in 2011, as a secular organization. They don't talk about their faith in their speaking engagements around the country..."

    It looks like the Kites have made some effort not to be identified as a specifically LDS cause, yet the DesNews chose to make that their primary identifier in its headline. Why?

    Sept. 4, 2014 8:52 a.m.

    I like the burgers at Carls more than any other fast food but I don't eat there because of their advertisements. My choice.

    To "I Know It" - who says - As long as they don't start showing two guys getting married in their commercial, I'm still going to go there. We have bigger fish to fry than a woman in a bikini.

    Really? Objectifying women is fine; showcasing equality is bad.

    We all have our causes, I guess.

  • Pragmatic Salt Lake City, UT
    Sept. 4, 2014 8:27 a.m.

    And I imagine they are members of Ordain Women too! Everybody needs to relax and calm down. Come on Sisters, accept things the way they are.

  • OlderGreg USA, CA
    Sept. 4, 2014 8:05 a.m.

    Not just the girls. What about the dufus guys being portrayed?

  • JoeBlow Far East USA, SC
    Sept. 4, 2014 7:55 a.m.

    These women are perfectly within their rights to speak out against what they find objectionable.

    This is the free market and capitalism at work. I applaud them for taking a stand whether I agree with them or not.

    Just remember. It cuts both ways.

    Be consistent.

  • BurgandyW South Jordan, UT
    Sept. 4, 2014 7:53 a.m.

    I would guess that most of the people making negative comments on this article are men. If only they had any idea how these commercials made women feel. Thanks ladies for standing up for a good cause! Keep it up!

  • nmjim SANDIA PARK, NM
    Sept. 4, 2014 7:53 a.m.

    We stopped dining at Carl's Jr. since we first noticed these ads a couple years ago.
    The idea that eating a certain brand of burger is associated with pretty babes with no clothes on is downright ridiculous and offensive.

  • JT4 Salt Lake City, UT
    Sept. 4, 2014 7:09 a.m.

    Unfortunately, until you can get the women in the ads to get on board and stop accepting the big paychecks to allow themselves to be objectified, this will go nowhere. The idea is great, but *all* women need to be united against it to get it work.

  • Say No to BO Mapleton, UT
    Sept. 4, 2014 6:58 a.m.

    So many little time.
    I wonder why they picked Carl's? There are so many to choose from, you know.

  • Michael Matthews Omaha, NE
    Sept. 4, 2014 6:17 a.m.

    I will continue to avoid Carl's Jr for this exact reason. As I do so, I will help my kids and friends develop brand association with other restaurants. Eat away Clark and Dude. You will help your kids and friends associate with Carls Jr. You speak with your wallet. I will speak with mine.

  • MsStanley Sewell/USA, NJ
    Sept. 4, 2014 6:04 a.m.

    As usual, these well meaning sisters are late to the game. Greg Trimble already blogged about this subject last month, calling Carl's Jr out over their overly sexual ads, inspiring many to contact the company over the issue. Old news.

  • Open and honest Manchester, 00
    Sept. 4, 2014 3:18 a.m.

    One assumes these sisters will move on to call for potential students to boycott BYU unless and until that university changes their cheerleader uniforms for something more modest.

  • 1Reader Sunnyvale, CA
    Sept. 4, 2014 12:52 a.m.

    These girls will go down as being several decades ahead of Society. This is important work.

  • lib1 Provo, UT
    Sept. 4, 2014 12:00 a.m.

    We need more people speaking up against sexually-charged marketing gimmicks like Carl's Jr. uses. Keep it up, ladies! I admire your efforts, and please do not pay any attention to your detractors. You are making our society a better place.

    I have to say, these corporately-produced, silicon-fused images of sexuality are just as unhealthy as their food.

  • I know it. I Live it. I Love it. Provo, UT
    Sept. 3, 2014 11:28 p.m.

    I'm LDS. I don't like that women are treated like objects. But sometimes boycotting brings more attention and harm. The best course is to simply go your way and do good. Targeting someone or their business is exactly that, targeting... to pick a fight. Fighting breeds stubbornness, not change.

    I respect the fact that Carl's started making some of their stuff in-house when other chains were shipping frozen food only. They don't do everything right. But they have made progress. I prefer their breakfast food to other chains.

    As long as they don't start showing two guys getting married in their commercial, I'm still going to go there. We have bigger fish to fry than a woman in a bikini. It's not great, at all. There is just far worse on T.V. and a better way to deal with it than a boycott.

  • Laura Ann Layton, UT
    Sept. 3, 2014 10:46 p.m.

    I'm pretty sure that the 'beautiful, talent, and intelligent' women in these commercials are smart enough not to eat those hamburgers. They are filled with calories! Those sexy bikinis would definitely not be sexy on them anymore!

  • Clark W. Griswold Sandy, Utah
    Sept. 3, 2014 6:37 p.m.

    I'll still be eating at Carl's Jr.

  • HS Sport Dude Salt Lake City, UT
    Sept. 3, 2014 6:24 p.m.

    Find a real cause. This one is silly.

  • Dragline Orem, UT
    Sept. 3, 2014 6:06 p.m.

    How about standing against racy ads and bad food.