Cheerios stands by TV ad showing mixed-race family

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  • Rustymommy Clovis, NM
    June 6, 2013 10:45 p.m.

    Thank you Cheerios. My family have always loved Cheerios and here is one more reason to love my big yellow box. One of my children is biracial and I previously did daycare for a family with 3 biracial children. Are they any less precious to God than kids from traditional families? I don't think so. I currently have a friend with 3 biracial children. They are all bright, well behaved, and a good example to other people in the community. Who cares what they look like or who their parents are? Really, as a country, aren't we supposed to be past this kind of prejudice? Grow up, people who are so petty!! Every child is beautiful and every family has its own style. Each of us is precious to God.

  • RockOn Spanish Fork, UT
    June 6, 2013 1:58 p.m.

    Very nice commercial. Take a look around Utah and you'll see plenty of good people in good families whose skin doesn't match. And who cares. I don't. Just glad to see those families happy and living right. Race is ridiculous. Hooray for the mongrelization of the species!!! (That's an old KKK standard. Awful.)

  • Shimlau SAINT GEORGE, UT
    June 6, 2013 12:44 p.m.

    I liked the commercial. thought it was very well done.

  • Montana Mormon Miles City, MT
    June 6, 2013 11:41 a.m.

    Nutritional value of the cereal aside, I'm astounded to see that such an issue has been made of a total non-issue. How ridiculous can you get, you racist critics!?! This is 2013, not 1968 with "Guess Who's Coming to Dinner?" It's time to end the racism already and to quit being shocked by or critical of interracial marriages. As for the advertisement itself, I thought it showed a sweet daddy-daughter relationship.

  • WYOREADER Gillette, WY
    June 6, 2013 11:13 a.m.

    Love the commercial and love Cheerios!!

  • annewandering oakley, idaho
    June 6, 2013 10:55 a.m.

    I would like to add to my previous comment. Not only did they target black people for the heart attack issue but have also targeted white people who have a higher incidence of high cholesterol. It was a pretty intelligent targeting of two separate groups in one ad. Of course whether Cheerios actually helps with those health issues is open to debate.

  • Scott Hoskins Palmdale, CA
    June 6, 2013 10:36 a.m.

    I have seen the commercial, and paid no attention to the race of the actors.Don't care one way or the other. Last I heard, this was the 21st century. I would like to know if there was really a "huge" outcry, or if the media is blowing it out of proportion. Again.

  • annewandering oakley, idaho
    June 6, 2013 10:33 a.m.

    What no one seems to notice is that the ad is targeted to black people who have 30% higher heart attack rate than other groups. Oddly enough they have a lower cholesterol rate than non Latino whites. Still the ads do seem to be addressing a known health issue.

  • Logan Summers Logan, UT
    June 6, 2013 9:52 a.m.

    There was no question that this commercial represents the reality for a lot of individuals in the United States. What is surprising is that there are so many individuals that are still living in the prejudice of the past and have just kept their anger under raps.

    The hate mail was not against GM foods, it was directed toward the upper-middle class, bi-racial couple that was being portrayed. Thank you for your comments, but please do not dilute the real issue with your food fears.

    I doubt that the hate mail was from Utah. As a transplant to this state, I have found a great degree of openness and a welcoming attitude that makes reports of this prejudice seem so out of place.

  • wwookie Payson, UT
    June 6, 2013 9:10 a.m.

    Nice commercial. Don't understand why anyone is really in an uproar. Is the media making this story up? Who is offended?

    Not sure that Cheerios is really good for your heart, but if you don't eat anything, you would die, so better to eat Cheerios than nothing at all. Just like my president has saved millions of jobs simply because he didn't force employers to cut jobs.

  • Aggie238 Logan, UT
    June 6, 2013 8:54 a.m.

    It kind of amazes me that there are apparently still a large number of people who have some sort of irrational problem with interracial marriages and families. I didn't even realize that this was a big deal, as I would not have even thought twice about the commercial had I seen it before reading the news. Just goes to show that you can't legislate idiocy out of human nature, I guess.


    @ luv2organize

    Can you please cite peer reviewed research as to exactly how genetically modified foods are nutritionally inferior to non-genetically modified foods and/or how they present any specific danger to those who eat them?

  • J-TX Allen, TX
    June 6, 2013 8:52 a.m.

    Too many bigots, too little love.

  • JWB Kaysville, UT
    June 6, 2013 8:35 a.m.

    This one of the companies that called Nabisco Shredded Wheat, empty calories, as it was not chuck full of the ingredients to make a body health, according to their definition of healthy, prior to the government dictating everything that cereal should have.

    I didn't know that General Mills was part of the TARP or Incentive monies handed out to make private companies and corporations part of the government's politically correct social programs to influence children's minds prior to 10 p.m. Isn't there an FCC ruling on the intent of advertising of children's products?

    Companies, including Google and Apple want to make this administration's good list in what they do. Quid Pro Quo is the name of the game an corporations want to be winners.

  • LittleStream Carson City, NV
    June 6, 2013 7:17 a.m.

    This is one of the few commercials that I watch instead of fast forwarding through. It is so cute. Cheerios is right! The racists need to pack it in and go home.

  • luv2organize Gainesville, VA
    June 6, 2013 6:05 a.m.

    Let's look at the more important issue at hand with Cheerios and General Mills products - genetically modified ingredients. Did you know that Cheerios now has genetically modified corn starch in its list of ingredients? Don't feed it to your babies anymore. Stand up to these big food companies and stop buying their products.