LDS Church to blitz YouTube, Facebook with messages of Jesus Christ on Easter weekend

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  • atl134 Salt Lake City, UT
    April 9, 2012 5:23 p.m.

    @Twin Lights
    "Religion is, at base, a collection of ideas. For them to be considered in the "marketplace of ideas", they must be put forward. Given the significant misinformation reference the Christianity of the faith, a push back is reasonable. More generally, there are the commands by the original Christian to put his ideas in front of the world."

    I get the idea, I even shared one of the LDS photo things in the Easter series on facebook because while I'm ex-mormon I support getting rid of the silly notion that the LDS church isn't Christian... it's just the idea of an advertising campaign for a religion makes it feel like a business selling a product. I dunno, just seems kinda awkward if that makes any sense.

  • OC Guy San Diego, CA
    April 7, 2012 10:26 a.m.

    This entire PR campaign would be unnecessary if the LDS Church actually CELEBRATED or observed Easter. Had Easter fallen on April 1st this year, General Conference would still have been held on the same date, closing LDS meetinghouses around the world, with only a passing reference to Easter mentioned during a GC speech or two. To nearly all non-LDS Christians, the observance of the central miracle of the faith (not simply atonement, but death and resurrection) is a sine qua none characteristic of a Christian church. Because GC was last weekend, this Sunday will be Fast & Testimony Sunday in LDS meetinghouses...again, Easter is given a back seat, and adding a few Easter-themed hymns does not an Easter service make. Stated again, the LDS Church struggles for acceptance by other Christians, while giving third class status to an observance held above all else, by everyone else.

  • redhat Fairfax Station, VA
    April 6, 2012 6:26 p.m.

    Mormons are more likely to make a Facebook appearance this weekend than join their Christian brothers and sisters in an ecumenical Easter sunrise service.

    The latter would make much more sense in terms of convincing other faith traditions of the LDS focus on Jesus Christ.

  • Twin Lights Louisville, KY
    April 6, 2012 12:16 p.m.


    I respect your interfaith views. Deference for other religions (even those with which we disagree strongly) is a foundational stone for American civilization (and one we discard at our peril).

    Most of the religions I am familiar with claim some measure of unique truth or spiritual primacy. This includes the various Christian denominations as well as those which are not. I assume there are some that make no such claim. But if claiming unique divine access is a fatal defect, then I think most religions would have to be tossed aside.

    So, I have no problem with other faiths advancing their doctrines (peaceably). But we must be allowed the same privilege. Given the recent turbulence over whether the Church adheres to Christian doctrine and if members truly believe in Christ, I think that a strong push on this issue and at this time of year is more than warranted.

  • RanchHand Huntsville, UT
    April 6, 2012 10:36 a.m.

    @Twin Lights;

    I have no problem with religion per se, I have a problem with those who claim that their way is the only way. Look at Mike Richards, ADN, Mountanman.

    I think that any - ANY - ideology that brings one peace is valid. Not just one path.

  • sharrona layton, UT
    April 5, 2012 5:43 p.m.

    Re: "those not of our faith understand that we believe in and follow Jesus Christ."

    Christ is God,(Mosiah 7:27)“And because he said unto them that Christ was the God, the Father of all things, and that he should take upon himself the image of man, and it should be the image after which man was created in the beginning; or in other words, he said that man was created after the image of God, and that God should come down among the children of men, and take upon him flesh and blood, and go forth on the face of the earth…”
    Like (John 1:1,14) God becomes man not man becomes God.

  • Twin Lights Louisville, KY
    April 5, 2012 3:51 p.m.


    If you find religion (this one or any other) annoying, you do yourself no favors by hanging around a church-owned news site.


    Religion is, at base, a collection of ideas. For them to be considered in the "marketplace of ideas", they must be put forward. Given the significant misinformation reference the Christianity of the faith, a push back is reasonable. More generally, there are the commands by the original Christian to put his ideas in front of the world.

  • Lasvegaspam Henderson, NV
    April 5, 2012 12:56 p.m.

    If this blitz counters the ugliness of the ignorance and bias of OTHER media ("journalist" Lawrence O'Donnell and his remarks last night on msnbc) then let's have more of it.

  • ADN Weiser, ID
    April 5, 2012 12:40 p.m.

    Some of these seeds will fall by the wayside where the fowls of the air will catch them up. Some of these seeds will fall on stony ground where there is no room for roots. Some of these seeds will fall among thorns that will choke out the word. Some will fall on good ground and bring forth fruit. There are millions of people out there who have soft hearts and are prepared to receive the word of God in thier life. It is for this reason that the Church is doing what they are doing. From the posts, it sounds like there are all sorts of types of hearts (ground) that won't allow seeds to penetrate and grow. Its too bad, because everyone gets hungry sometime.

  • atl134 Salt Lake City, UT
    April 5, 2012 12:05 p.m.

    The concept of advertising campaigns by religion always seems... a bit off.

  • RanchHand Huntsville, UT
    April 5, 2012 11:09 a.m.

    More annoying things to try to avoid.

  • Navajo Hogan Salt Lake City, UT
    April 5, 2012 9:16 a.m.

    Look, I don't have anything with the LDS church making these videos and promoting themselves during Easter.

    It's the aesthetic choices I have some qualms with... For goodness sakes, can they cast a Jesus that doesn't look like a Viking or some Nordic warrior? For once I'd love to see a historically realistic, very Semetic looking Jesus.

  • Mountanman Hayden, ID
    April 5, 2012 8:38 a.m.

    “No unhallowed hand can stop the work from progressing: persecutions may rage, mobs may combine, armies may assemble, calumny may defame, but the truth of God will go forth boldly, nobly and independent, till it has penetrated every continent, visited every clime, swept every country and sounded in every ear, till the purposes of God shall be accomplished and the Great Jehovah shall say the work is done.”

  • Cats Somewhere in Time, UT
    April 5, 2012 7:50 a.m.

    It is so sad that some of these posters are so hostile to the Saviour and his message. Christ should be the center of our lives. That is the only way to find true happiness and meaning in life.

  • Reader Sandy, UT
    April 4, 2012 10:32 p.m.

    This blitz is about our Savior, Jesus Christ. As the article stated, all Christians are encouraged to share their testimony of Him. I find nothing cheesy about His life and ministry and His Atonement for all mankind.

  • zabivka Orem, UT
    April 4, 2012 8:09 p.m.

    Can we hurry up and get to the point where the world can say, "Mormons are normal people like everybody else," so we can stop with these cheesy commercials?

  • A voice of Reason Salt Lake City, UT
    April 4, 2012 6:59 p.m.

    I find all the attention given to and sought by the church to be a good thing. The more people who investigate for themselves the beliefs of the church, the better. I find nothing wrong with being informed or in trying to inform others and spread a message of hope.

  • windigo77 SAINT GEORGE, UT
    April 4, 2012 6:44 p.m.

    Ugh! I am a Mormon wasn't enough? Can the Mormon church provide me an opt-out option? It seems like 90% of the time I see those commercials, it's on videos discussing how silly religions are.