International Business: Color meanings can be lost and found in translation

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  • Janna Goodman Yuba City, CA
    Jan. 22, 2011 11:37 p.m.

    Interesting article (and comment)!

  • Adam Wooten Pleasant Grove, UT
    Jan. 21, 2011 1:41 p.m.

    Nitish Singh, Professor of International Business at St. Louis University, tells me a study by Madden et al. (2000) found some very interesting color associations and meanings across countries, including:

    Most liked colors by country:
    1. Austria: Blue, green, and white (Least liked: Purple and gold)
    2. Brazil: White, blue, and green (Least liked: Orange and gold)
    3. Canada: Black, blue, and white (Least liked: Gold and brown)
    4. Colombia: Blue, white and green (Least liked: Orange and brown)
    5. Hong Kong: White, blue and black (Least liked: Orange and brown)
    6. Taiwan: Blue, white and purple (Least liked: Red and gold)
    7. US: Blue, green and black (Least liked: Orange and yellow)