Sundance sparks entrepreneurial spirit

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  • Chillan
    Jan. 28, 2010 2:43 p.m.

    I don't usually mind all the free stuff. My friends are filmmakers and I go with them every year. Who am i to stop a Ty Ku liquor girl giving me sake? Or the ThirdAid folks for giving me juice? Someone even handed me Divine chocolate at a lounge, FANTASTIC. All great brands, and if they want to use this festival as a way to grab some face time with celebs, so be it.

  • The link at the end of the story
    Jan. 28, 2010 7:55 a.m.

    leads to streaming video of musicians at the Gibson guitar lounge in Park City during Sundance - and commercials for Gibson

  • Rcky
    Jan. 28, 2010 7:40 a.m.

    Wow, talk about ambush marketing. That plug for SwaggMedia at the end was every bit about ambush marketing (disquised as journalism).