Last year, more than 108 million people gathered in bars, lounges and living rooms, donning their favorite team’s apparel and eating and drinking while they cheered on their beloved players during the Super Bowl.
This year’s numbers are supposed to have been even higher.
To better examine the phenomenon, we have compiled a list that takes into consideration the economic impact of the Super Bowl, as well as some interesting economic statistics about the two teams that competed in this year's Super Bowl.
The Denver Broncos are the 13th richest team in the NFL, with a reported team value of $1.161 billion.
The Seattle Seahawks come in as the 15th richest team, with a team value of $1.081 billion.
Super Bowl XLVIII winners, the Seattle Seahawks, are owned by Paul Allen, who incidentally is the wealthiest among NFL owners with a net worth of $15 billion. He is a Microsoft co-founder.
1. Drew Brees
Total earnings: $51 million
Salary: $40 million
Endorsements: $11 million
2. Aaron Rodgers
Total earnings: $49 million
Salary: $43 million
Endorsements: $6 million
3. Tom Brady
Total earnings: $38.3 million
Salary: $31.3 million
Endorsements: $7 million
Lowest annual average salary: tight end at $863,414
Highest annual average salary: quarterback at $1,970,982
Over the next two seasons, Peyton Manning of the Denver Broncos will earn $40 million in guaranteed money, while in 2011 tight end Julius Thomas signed a paltry $2.42 million/four-year deal.
Source: Sports Illustrated, NBC Sports, Yahoo Sports
The NY/NJ Super Bowl Host Committee is estimating that the region will generate $500 million to $600 million from the Super Bowl.
However, most cities that host the sporting event see a net or negative economic impact.
Source: Associated Press, The Daily Beast
Spending in the United States on Super Bowl-related merchandise, apparel and snacks is expected to have reached $12.3 billion, or an average of $68.27 per consumer.
Source: Yahoo Sport
Americans are expected to have consumed 1.25 billion chicken wings on Super Bowl Sunday. The average cost of chicken wings is $1.47 per pound, and with about 16 wings to a pound, Super Bowl Sunday will cost the American people $114,843,750 in chicken wings.
Source: National Chicken Council, Time
The average cost of a 30-second TV spot is now $4 million. In 1980 it cost, on average, $500,000, which could only buy you three seconds of airtime today.
Source: Business Week