Stuart Johnson, Deseret News

J.C. Penney’s CEO Ron Johnson stepped down April 8 after a rocky year and a half tenure, according to CNN.

During his reign as CEO, J.C. Penney shares dropped 50 percent. One of the largest areas of his criticism came from abandoning coupons and sales events, according to an article by Forbes. Coupons are something American shoppers are hungry for.

In 2011, coupon redemption increased 63 percent from 2009. There were 3.3 billion coupons used, according to an article by MSN Money. That number continues to increase.

Couponing sites, like Retail Me Not, forecast company sites that customers are most likely to seek coupons for. These six companies are estimated to have the most sought after coupons in the Salt Lake area for April in 2013, according to Retail Me Not’s past data.

Seven Peaks
Stuart Johnson, Deseret News

Current coupon: 75 percent off their Pass of all Passes at RetailMeNot.

General price: An all day pass for anyone over four feet is $24.95 plus tax. Go here for more prices.

Seven Peaks is a water park and fun center based in Utah. The parent company has water parks in Provo and Salt Lake City and fun centers in Lehi, Orem and Sandy.

Brian Nicholson, Deseret News

Current coupon: Lagoon has no current coupons on Retail Me Not, but they offer $5 off a regular day pass if you bring a Coca-Cola can and buy tickets before noon.

General price: An all-day pass is $49.95 plus tax.

Lagoon is an amusement park in Farmington. Originally called Lake Park Bathing Resort, it opened in 1886. Its first ride - the carousel - was built in 1918, according to Lagoon History.

Hogle Zoo Photos
Ken Lund via flickr

Current coupon: Buy two photo books, get one free, or get $15 off $30 or more at RetailMeNot.

General price: A 8.5x11 Hard cover photobook is $39.99.

Salt Lake City's Hogle Zoo, opened in 1931, offers self-designed online photo books. The proceeds of the photo books go to the zoo. To see the products, go here.

DownEast Basics

Current coupon: Take $5 off of $35 at RetailMeNot.

DownEast Basics is a clothing store based in Utah that is known for modest clothing.

Deseret Book
Jeffrey D. Allred, Deseret News

Current coupon: $10 off of a $50 purchase at RetailMeNot.

Deseret Book is a Utah-based bookstore started in 1866 that sells literature and materials that appeal to Mormons.

Papa John's
mrsdkrebs via flickr

Current coupon: 25 percent off regular priced order placed online. Coupon at RetailMeNot.

Papa John's is a national pizza chain originally started in Indiana in 1984 by John Schnatter.