Brand Guidelines

Logos

The new lock-up of the beehive and wordmark should replace all uses of the wordmark alone.

Maintain a margin around the logotype that is at least equal to the width of the beehive.

Display the logotype in either black or white, whichever is most appropriate and legible for the given background.

Under select circumstances, the beehive mark can appear alone when there is sufficient context that it is clear the beehive represents the full logo.

Maintain a margin around the beehive mark that is at least equal to half the width of the beehive.

The beehive mark follows the same rules of being either black or white so it shows up clearly on the background.

Deseret News Black Logo With Beehive:

Deseret News White Logo With Beehive:

Deseret News Black Beehive:

Deseret News White Beehive:

Church News Logo:

Colors

The primary brand colors right now are Yellow, Black and White. Dark Gray is a secondary color. Yellow Shade and Light Gray are support colors pulled from the app logo.

Black

hex#000000

RGB0 0 0

Yellow

hex#ffdd00

RGB255 221 0

White

hex#ffffff

RGB255 255 255

Dark Gray

hex#555555

RGB85 85 85

Yellow Shade

hex#fbd200

RGB251 210 0

Light Gray

hex#f2f2f2

RGB242 242 242

Typography

InterFace is the principle font for print and online applications.

InterFace Black
ABCDEFGHIJKLMnopqrstuvwxyz

InterFace XBold
ABCDEFGHIJKLMnopqrstuvwxyz

InterFace Bold
ABCDEFGHIJKLMnopqrstuvwxyz

InterFace Regular
ABCDEFGHIJKLMnopqrstuvwxyz

If needed, Museo Slab or League Gothic can be used for contrast.

Museo Slab 900
ABCDEFGHIJKLMnopqrstuvwxyz

Museo Slab 500
ABCDEFGHIJKLMnopqrstuvwxyz

Museo Slab 300
ABCDEFGHIJKLMnopqrstuvwxyz

League Gothic Regular
ABCDEFGHIJKLMnopqrstuvwxyz

Brand Standards Document

Download brand guidelines document here