Fifty dollars was apparently too steep a price for ABC anchor Peter Jennings' latest book, "In Search of America."
With sales slow despite a massive first printing of 725,000, Hyperion is offering to share with retailers a 40 percent discount that will cut the cost of the coffee-table book to $29.95.
Company president Bob Miller said Wednesday he wants the price to be competitive with other large-scale volumes coming out this fall.
"Looking back, I wish we had started out at a lower price," Miller said.
"In Search of America," co-written by Jennings and Todd Brewster, is an illustrated companion to the ABC television series about "the basic ideals that drive and define the American character," according to Hyperion's Web site.
The book was published in early September and was likely hurt by competition for dozens of Sept. 11 works coming out at the same time.
"In Search of America" was conceived long before the terrorist attacks, but, according to Hyperion's Web site, the tragedy "deepened the meaning" of the project.
Miller said Jennings has just started a nationwide book tour and that he expects sales to increase during the holiday season. A previous Jennings' book, "The Century," was a major best seller.