In a new campaign announced Wednesday, Burger King introduced five new Whopper meal boxes that will be sold at select locations across the U.S.: the Pissed Meal, the Blue Meal, the Salty Meal, the YAAAS Meal and the "DGAF" Meal.
The meal boxes will be available at BK locations in Austin, Seattle, Miami, Los Angeles and New York City, according to The Takeout.
Burger King released a video Wednesday about the campaign that features various millennial-aged actors sharing their concerns about student loans, their anger at their bosses and other less than happy emotions while the song “Feel Your Way” plays in the background, channeling the vintage Burger King “Have It Your Way” jingle.
“No one is happy all the time. And that’s OK,” Burger King says in the video.6 comments on this story
Note: The video has not been included here due to language.
While the campaign appears to be a swipe at McDonald’s, there’s also something more serious behind it.
May is Mental Health Awareness Month and, according to The Drum, Burger King has partnered with Mental Health America, a community-based nonprofit that helps individuals struggling with mental illness, for the campaign.
The ad has received fairly mixed reactions on social media.
“Real Meal” boxes will be available at select locations while supplies last.