SALT LAKE CITY — Will “Avengers: Endgame” become the highest-grossing film of all time?
Industry experts told The Hollywood Reporter that “Avengers: Endgame” will become the fifth movie in history to make more than $2 billion at the box office (not adjusted for inflation).
But the question remains — can “Endgame” topple “Avatar,” the James Cameron film that notched $2.78 billion during its worldwide run?
- "Knocking ‘Avatar’ off its perch atop the box office mountain has been attempted by many films. No movie as of yet has been able to reach the heights attained by that box office juggernaut almost a decade ago," said Paul Dergarabedian of Comscore.
- "However, lest anyone think this is an easy road even that 'Endgame' defied box office gravity, pushing past $2 billion is like running the three-minute mile or breaking the sound barrier. Getting in the extra $800 million over the $2 billion it's guaranteed to make will take a superhero-like effort considering the competition on the horizon," Dergarabedian said, according to THR.
Analysts told THR that “Endgame” will likely topple “Titanic” to become the second-highest grossing film of all time with $2.3 to $2.5 billion.
However: Analysts told CNBC that “Endgame” is on pace to earn $3 billion at the global box office, which would dethrone “Avatar.”
- “When considering that international box office proceeds generated 67% of ‘Infinity War’s’ ultimate worldwide box office take, we believe 'Endgame' could be positioned to generate $2.7 billion to $3.5 billion in ultimate worldwide box office,” Jessica Reif Ehrlich, research analyst at Bank of America, wrote in research after the opening weekend, according to CNBC.
Most films see a 50% drop in sales after their first week. But the buzz for “Endgame” might be so high that it won’t see that big of a decrease, CNBC reports.2 comments on this story
- “Next weekend’s sales decay is an important data point to judge whether the movie will reach this level of success,” Mark Zgutowicz, analyst at Rosenblatt Securities, wrote in a research note Monday, according to CNBC. "‘Avengers: Infinity War’ witnessed 56% decay domestically in the second weekend. While difficult to predict, this level of decay for 'Avengers: Endgame' would imply $156M domestically next weekend, and lend more confidence in $2.9 billion global box office potential.”