SALT LAKE CITY — “Fixer Upper” stars Chip and Joanna Gaines could only stay away from the spotlight for so long. The Gaines family plans to launch its own cable network in 2020, according to USA Today.
Discovery announced Wednesday that the couple, who spent years fixing people’s homes for a show on HGTV, will soon get their own cable network channel as a part of their new multimedia company, CNN reports.
- “Chip and Joanna Gaines have become trusted, household names since the debut of 'Fixer Upper' and through this joint venture, Discovery is proud to extend our relationship with them,” said David Zaslav, CEO of Discovery, according to Fox News. “They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses — they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”
The network, which doesn’t have a name yet, will debut in summer 2020.
The channel will take over the network space currently occupied by the DIY Network, which reportedly reaches 52 million homes, CNN reports. There’s also a streaming service in the works.Comment on this story
- "Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together," said Chip and Joanna Gaines in a joint statement, according to CNN.
- "We really wanted a break," Chip Gaines told USA Today.
- "We loved this idea of connecting with people in a different way," Joanna Gaines said, "telling other people’s stories, curating content. It felt to us a lot like what we do love with the magazine, but on a different playing field."