SALT LAKE CITY — Burger King issued an apology this week for an advertisement that many have called insensitive and racist.
The ad, which was posted to the Burger King New Zealand Instagram account this week, showed diners attempting to eat the company’s new Vietnamese Sweet Chili TenderCrisp Burger with large chopsticks.
“Take your taste buds all the way to Ho Chi Minh,” the caption for the video stated.11 comments on this story
The chain received quick backlash for the ad from customers saying the ad was culturally insensitive and magnified stereotypes of Asian countries, according to Time.
Many have flocked to the company’s social media pages to comment on the ad.
Burger King issued an apology for the ad this week, saying it was “insensitive and does not reflect our brand values regarding diversity and inclusion,” according to Time.
Some did not find the ad offensive, feeling the outrage over the ad was exaggerated.
Burger King has since had the ad removed.