Richard Drew, Associated Press
This Aug. 23, 2018, file photo shows movie ticket stubs in New York. Former MoviePass CEO Stacy Spikes told TechCrunch on Thursday that he has a new way to get people to the movies — pay users in movie tickets for watching ads.

SALT LAKE CITY — Former MoviePass CEO Stacy Spikes told TechCrunch on Thursday that he has a new way to get people to the movies — pay users in movie tickets for watching ads.

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  • Spikes said that there are currently three ways people watch movies outside of going to their movie theaters, including pay-per-view, subscriptions and ad supports. But, he said, it became clear that there must be a way to see movies by watching ads.
  • “You’re paying your way. This is not going to be a loss leader model. It’s an ad-revenue based business.”
  • Spikes said the new service, called PreShow, uses facial recognition technology that will unlock the app to make sure you’re watching an ad. Once you pick the movie you want to watch, you’re encouraged to watch ads. Anytime your face moves away, the ad will stop.
  • Once you watch the ad packages, which run 15 to 20 minutes, you will earn points to buy a ticket for a theater using a virtual credit card within the app.

MoviePass' new plan: Meanwhile, on Tuesday, MoviePass and its parent company, Helios and Matheson Analytics, announced that they would bring back their “uncapped plan,” which would be $9.95 price for unlimited movies in a month, which I wrote about for the Deseret News.

Flashback: Ted Farnsworth, the CEO of HMNY, told me that MoviePass is considering a new strategy that would make subscribers more involved in movies.