SALT LAKE CITY — Coca-Cola has a new product: sparkling water.
CNN reports that Coke will keep up with the trends of sparkling water with new sparkling Smartwater.
“As more Americans are reaching for drinks with lower sugar, sparkling water is on the rise. Coke is keeping up with the trend by rolling out flavored sparkling Smartwater,” according to CNN.
Coca-Cola will release three flavors this summer for the new product: strawberry blood orange, Fuji apple pear and raspberry rose, Fortune reports.
- The drinks will be available in major markets such as New York, Los Angeles, Chicago and Boston beginning now. They will see a nationwide release by summertime.
By the numbers: Sparkling water and seltzer drinks are on the rise. Sales for those drinks have nearly tripled in the last decade, according to The Wall Street Journal. Americans were on pace to buy 821 million gallons of sparkling water in 2018, which is nearly triple the amount from 2008.
Rivals: Coca-Cola will be following Pepsi’s direction with this move. Pepsi promoted its Bubly brand last year to put a foot in the sparkling water arena. La Croix is one of the major brands to lead the sparkling water trend.
Flashback: Diet Coke made major changes to its brand back in January 2018 to cash in on the sparkling water competition. As I wrote for the Deseret News, Diet Coke released sleek cans with new flavors to fit the model of popular sparkling water companies.