SALT LAKE CITY — Entertainment Studios plans to launch the first ever Spanish-language weather channel in the near future, Deadline reports.
The channel, called The Weather Channel en Español, will include Spanish-speaking weather reports and show hosts, who will anchor content throughout the week and weekend.
The hosts will share conditions in the U.S. and Puerto Rico, as well as Mexico and Central America.
Byron Allen, founder, chairman and CEO of Entertainment Studios, said the following in a statement:Comment on this story
- "The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise – especially in underserved communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America."
- "I am proud to say that all year long, viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the No. 1 weather news network, and its vast resources, infrastructure, technology, and scientists."
The channel will debut during the first quarter of 2020, right in the middle of next year's winter.