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Delta has stopped sharing a set of napkins that encouraged passengers to share their numbers with a “plane crush."

SALT LAKE CITY — Delta has stopped sharing a set of napkins that encouraged passengers to share their numbers with a "plane crush," NBC News reports.

What happened: The napkin, which appeared on Delta Air Lines flights and was made by Coca-Cola, was distributed with drinks, according to NBC News.

  • The napkin encouraged guests to reach out to their "plane crush."
  • "Be a little old school, write down your number and give it to your plane crush. you never know," one side of the napkin reads.
  • When you flip the napkin over, the text reads, "because you're on a plane full of interesting people and hey ... you never know."

Apologies: On Wednesday, Delta and Coca-Cola apologized over the marketing stunt.

  • "We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one," Delta said in a statement, according to USA Today. "We are sorry for that and began removing the napkins from our aircraft in January."

Coke issued a similar statement: "We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs."

Delta started pulling the napkins last month. It’s unclear when they started sharing them.

Reaction: Some social media members thought the napkins were creepy.

  • "Napkins received from @Delta on Wednesday flight seem unintentionally creepy, especially after reading the smaller print. Swing and a miss, @DietCoke."
1 comment on this story

Others thought the napkins encouraged conversation, according to The Washington Post.

  • "Thanks @CocaCola and @Delta, for encouraging people to TALK to one another, make new friends or do anything besides stare mindlessly at phones," one user wrote on Twitter. "But don’t you know it’s practically illegal to flirt these days? Sad world, but nice try & not #creepy."
  • Another customer wrote, "I didn’t feel encouragement to do anything with other passengers just cuz of the piece of paper under my drink. People need to calm down"