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David Goldman, AP
Fans cheer during opening night for the 2019 NFL Super Bowl football game, Monday, Jan. 28, 2019, in Atlanta.

SALT LAKE CITY — Amazon is up to something.

What happened: A number of Amazon advertisement teasers have dropped online this week ahead of the Super Bowl, according to Digital Trends. One of them includes Harrison Ford, another includes Forest Whitaker, and there are two others with Abbi Jacobson and Ilana Glazer from Broad City.

And that’s not including the ones with NASA astronauts.

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Check out the teasers below. You can also visit Amazon’s All Things Alexa page.

All of the videos have a similar theme.

“In each video, the actor slides open a two-section horizontal shutter or door, looks at what’s inside, and utters a short reaction,” according to Digital Trends. “What each clip has in common is that the contents emit or reflect blue Amazon Echo light that illuminates the character’s face. The inside surface looks like egg-crate acoustic soundproofing, but no further details are visible.”

Watch all of the ads below.