SALT LAKE CITY — Utah Jazz stars Donovan Mitchell and Rudy Gobert aren’t the only marketable players on the team.
Trash-talking, Australian-born Joe Ingles’ legion of fans is also growing — along with his popularity.
This week, Ingles participated in a commercial shoot for the Utah-based Lifetime Products with Utah Lt. Gov. Spencer Cox, on behalf of his partnership as a brand ambassador for the company.
The concept is #RiseAboveTheAverageJoe, as average Joes face your not-so-average Joe, in Ingles.
Ingles’ is the first professional athlete to team up with Lifetime Products, which is the world’s No. 1 manufacturer of portable basketball systems. Lifetime was established in 1986 and is headquartered in Clearfield, Utah.
“We are truly honored and excited to partner with Joe Ingles. Ingles’ hard work and dedication to team and family are shared values,” said Clint Morris, senior vice president of marketing at Lifetime.
“We know this partnership will bring a greater visibility of our basketball systems throughout neighborhoods around the world where kids are practicing to become the next Joe Ingles,” he continued.
Lifetime is looking to expand the brand worldwide with Ingles’ international appeal, being from overseas and previously representing the Australian National Team. He will be featured in ad campaigns across numerous social media platforms while making several retail appearances to promote the company's wide range of items, such as play sets, sheds, chairs, tables, kayaks, coolers and, of course, basketball products.
"I’m excited to partner with the No. 1 residential basketball company in the world. Lifetime makes some of the best hoops around, and I share a lot of their values,” Ingles said. “We are focused on bringing families together and getting them outside to play and have fun. Look for our partnership in 2019; we have some exciting things planned.”