SALT LAKE CITY — The “Baby Shark” craze is far from over.
What’s going on: SmartStudy Co.’s Pinkfong, a Korean educational entertainment company, is “planning to release short videos via Netflix Inc., a cartoon series and a musical in North America this year,” according to Bloomberg.
That’s right. “Baby Shark” — the viral song that’s made its way onto the Billboard charts — is getting a TV show, a cartoon series and a musical all in the North American market.
Pinkfong may also release more content with Amazon Alexa and Google Home.
The company will use Korean pop music in its content.
- "We’ve added the ‘K-pop factor’ into our songs, such as very trendy beats and upbeat rhythms," said Seungkyu Lee, who’s also chief financial officer at SmartStudy. "If you’ve ever heard of ‘Baby Shark,’ you might feel the importance of community. In a group, we should walk or swim together."
Flashback: The song, which has been living online since 2015, has achieved new viral success, according to the Associated Press.
- “If you still don't know what I'm talking about, you haven't spent enough time at summer camp or around a campfire, where singalong versions of said story with said gestures, akin to an old nursery rhyme with the same theme, have rocked on for decades,” according to the Associated Press.
Chart: “Baby Shark” landed at the No. 32 spot on the Billboard Hot 100 list. It had 20.8 million streams in one week alone, according to my report from the Deseret News.