SALT LAKE CITY — We finally have some data about Netflix’s “Black Mirror: Bandersnatch” interactive film.
The film, which is a choose-your-own-adventure with multiple endings, debuted on Netflix at the beginning of the new year. There are plenty of endings to sift through, Uproxx reports.
Now, Netflix CEO Reed Hastings has unveiled data about the show.
- 73 percent of “Bandersnatch” viewers choose Frosties over Sugar Puffs, which is the initial choice that kicks off the film.
- 73 percent of viewers “chose to accept the job at Tuckersoft,” which is one of the early choices in the movie for the main character Stefan (Fionn Whitehead).
- The least popular ending is when “Stefan goes on the train with his mum.”
- British viewers chose to “throw tea” 52.9 percent of the time, compared to the 55.9 percent from the rest of the world.
Bigger picture: Netflix views films like “Bandersnatch” as an opportunity to create more interactive content for its users, according to Business Insider.
However: As my colleague Arianna Rees reported, “Bandersnatch” created a tool called “Branch Manager,” which tracks data for those watching the film.