Michael Dwyer, AP
A shopper leaves the Build-A-Bear store at South Shore Plaza in Braintree, Mass. (AP Photo/Michael Dwyer)

SALT LAKE CITY — Build-A-Bear will be selling teddy bears for $5.50 on Jan. 20 and 21 for National Hug Day, and if the event proves as crowd-pleasing as past Build-A-Bear events, you’ll want to get there early.

What’s happening: Build-A-Bear announced yesterday that it will be selling select Li’l Cub bears for $5.50 on Jan. 20 and 21 to celebrate National Hug Day.

What you need to know: The deal will be available to Build-A-Bear’s Bonus Club members only, however, you can join the Bonus Club online for free.

  • Three bears will be on sale as part of the National Hug Day event: Li’l Cub Pudding, Li’l Cub Walnut, and Li’l Cub Brownie.
  • Guests will be able to make their own Li’l Cub bear and, according to the Build-A-Bear website, place a “colorful, limited-edition heart” inside their bear.
  • Guests may purchase up to six bears, and clothing and accessories are sold separately.

Online deals will be available for anyone not wanting to brave the lines. According to their website, Build-A-Bear has curated a selection of teddy bears that be available for $10 Sunday and Monday.

In July of last year, Build-A-Bear was in the news for a “Pay Your Age” event where customers could pay the amount equal to their age for a stuffed animal.

2 comments on this story
  • The event was so popular, Build-A-Bear had to cancel early due to “crowd and safety concerns,” upsetting thousands of customers who were unable to purchase a bear, reported Fortune.
  • Despite the chaos of the event last year, Build-A-Bear CEO Sharon Price John told a Florida crowdthis week that the event “actually proved quite a point to the power of the Build-A-Bear brand.”
  • The company has since unrolled a program called “Count Your Candles,” where customers can build a bear during their birthday month and only pay the amount of their age.

According to Business Insider, more than half a million customers visited Build-A-Bear stores during the “Pay Your Age” event. With the inclusion of an online purchasing option for this weekend’s National Hug Day sale, it’s likely Build-A-Bear anticipates huge returns this year as well.