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Louis Vuitton is releasing a “new” wireless earbud called the Louis Vuitton Horizon, and it’s going to cost you $995.

SALT LAKE CITY — Last month, Apple AirPods became the butt-end of an Internet-wide joke about how the $159 earbuds are a status symbol of the wealthy.

This month, Louis Vuitton “challenge accepted” that notion by releasing a pair of earbuds that come in at just under $1,000.

What’s happening: Louis Vuitton is releasing a “new” wireless earbud called the Louis Vuitton Horizon, except it’s not new -- it’s the Master & Dynamic MW07 with a Louis Vuitton logo and it’s going to cost you $995, according to Hypebeast.

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Billed as earbuds that are “designed to look as good as they sound,” the MW07 buds run at $299 without the Louis Vuitton logo.

  • According to The Verge, Louis Vuitton’s Horizons “appear to be virtually identical to the MW07s, barring a new, circular charging case with LV logos.”
  • The earbuds will come in three different styles: black, red, and black with blue and orange logos.

Release: There hasn’t been a formal announcement for the bud’s release, but according to The Verge, supply will likely be limited when an announcement is made.

What do you think? Would you buy $1,000 earbuds?