Richard Vogel, AP
FILE - This Oct. 23, 2018, file photo shows an Amazon logo atop the Amazon Treasure Truck The Park DTLA office complex in downtown Los Angeles. Amazon has eclipsed Microsoft as the most valuable publicly traded company in the U.S. as a see-sawing stock market continues to reshuffle corporate America's pecking order. The shift occurred Monday, Jan. 7, 2019, after Amazon's shares rose 3 percent to close at $1,629.51 and lifted the e-commerce leader's market value to $797 billion. (AP Photo/Richard Vogel, File)

SALT LAKE CITY — Well, Amazon is in line to take over the video game industry.

What’s going on: Amazon is looking to launch a video game streaming service through the internet, joining Microsoft, Google and other companies that have similar projects in the works, The Information reported.

  • The introduction of a popular video game streaming service would eliminate the need for physical game copies — and for consoles in general.
  • The idea would be to allow people to stream video games on their smartphones, tablets and smart televisions, among other consoles and devices, according to The Information.
  • Amazon would sell customers a subscription plan at a flat rate to play an unlimited amount of games. This would hurt business for most video game publishers, which sell their games for $50 to $60 a pop.
  • It’d be unlikely for gamers to buy games individually and pay for a subscription service, one industry executive told The Information.
  • “There are a lot of business model issues to be worked out, such as what are consumers willing to pay for,” said David Cole, an analyst at DFC Intelligence, a game industry research firm, to The Information. “Many consumers are used to paying $60 for a game disc they install on their system. Getting them to also pay for a subscription service is a huge challenge. Why do you need a subscription service to play games that you can get other ways?”

Flashback: Last year, Amazon launched a cloud-based service that allows developers to add competitions and giveaways into video games, CNBC reported.

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  • The service, called GameOn, gives developers the tools to add features to games, such as leagues, tournaments and rankings.

Changing times: Amazon’s decision to enter the video game space comes as gamers are finding various ways to play new games.

  • For example, many gamers hop onto a service called Steam, which is an online store where they can download free or cheap games created by independent game developers.
  • Epic Games, the creators of “Fortnite,” recently announced it would create its own store for independent games, too.