SALT LAKE CITY — A new song called “Baby Shark” is receiving the viral treatment, catapulting its way to the top of the pop charts.
The song, which centers around a family of sharks swimming through the sea in search of their next meal, has just climbed into the Billboard Hot 100 list, according to NPR.
The “Baby Shark” song landed at No. 32 on the list, which ranked songs for the week ending on Jan. 12. The song had 20.8 million streams last week alone, which joins the 2 billion or more viewers the song’s music video has on YouTube.
Watch the song below:
To give you some idea of the lyrics:
- “Baby shark, doo doo doo doo doo doo, Baby shark, doo doo doo doo doo doo, Baby shark, doo doo doo doo doo doo, Baby shark!”
Flashback: The song isn’t new. Smart Study, a company based out of South Korea that creates children’s videos, posted it on YouTube in November 2015 under the Pinkfong company tag, The New York Times reported. In 2016, the company remixed the song and adapted it for 11 different languages.
Challenge: There’s also a viral dance challenge related to the song. All you have to do is dance to the song, according to Complex. K-pop artists in Korea helped spread the word of the song.
And now, U.S. celebs have joined the fun.
Here’s Ellen DeGeneres:
Here’s James Corden:
Why the success?: But the real reason the song grew so quickly is related to the culture of streaming and chart-climbing.3 comments on this story
- “Billboard has made a series of changes to its rankings for an era in which viral hits on social media can capture more attention than sustained radio airplay, and consumers download more music than they buy in record shops,” according to The New York Times.
Future: Don’t think the viral hit will stop here. Pinkfong USA, the company behind the song, will start releasing toys, DVDs and books related to the song.
- “We are not planning to settle for Baby Shark hitting the music charts and getting YouTube views, but we are developing Pinkfong and Baby Shark into an entertainment brand that will be enjoyed by generations to come,” said Bin Jeong, the chief executive of Pinkfong, according to The New York Times.