Steven Senne, AP
This Wednesday, April 12, 2017, photo shows the logo for The UPS Store on the exterior of a store location in Natick, Mass.

SALT LAKE CITY — The UPS Store Twitter account told a joke Monday. And it definitely didn’t deliver.

The UPS Store — right in the middle of the holiday season — tweeted a message to families who send letters to the North Pole.

“If your child addresses a letter to the North Pole, you can leave it with us. We do shredding.”

UPS later deleted the tweet. But reporters shared an image of it on social media:

Yikes.

Cue the Twitter reaction:

One woman tried to ask UPS Store for clarification:

She received this savage reply:

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“Sorry to hear that you may be having an issue or frustration with us. We would be glad to help you with your concern. Could you please provide additional details including any tracking numbers, your full address, and phone number in a direct message?”

That’s cold.

Context: Twitter accounts from national brands and restaurants often engage in aggressive or joking behavior to receive exposure.

For example, the Wendy’s account has gone viral several times for its harsh attitude. The Burger King Twitter account has had some funny moments.

And then there’s Kentucky Fried Chicken’s account, which followed the Spice Girls and some guys named Herb. Yes, including me.