David Dermer, Associated Press
Former President Barack Obama speaks as he campaigns in support of Ohio gubernatorial candidate Richard Cordray, Thursday, Sept. 13, 2018, in Cleveland. Obama will speak at a Qualtrics X4 event in Salt Lake City next March, it was announced Thursday. (AP Photo/David Dermer)

SALT LAKE CITY — Former President Barack Obama is bringing his experience to Utah.

Qualtrics CEO Ryan Smith announced Thursday morning that Obama will speak in a moderated conversation at X4: The Experience Management Summit, an annual tech event held by the company.

https://twitter.com/RyanQualtrics/status/1063084126142676994

The announcement comes just days after Qualtrics was sold for $8 billion to SAP, a German tech firm.

Previously announced guests for the event include Oprah Winfrey. Imagine Dragons is slated to perform at the event.

The X4 Summit runs March 5-8, 2019.