SALT LAKE CITY — The Eccles Theater is about to be “The (Theater) Where it Happens.”
The national tour of “Hamilton” is set to roll into Salt Lake City April 11-May 6, and tickets are going on sale to the public on Friday, Feb. 9.
“Hamilton,” with music, lyrics and book by Tony and Pulitzer Prize-winner Lin-Manuel Miranda, first hit Broadway Aug. 6, 2015, and won 11 Tony Awards, according to playbill.com. The musical has been an international phenomenon, with tickets in high demand in New York City and every city it has visited since. And according to representatives from Broadway at the Eccles, Salt Lake City is no exception.
“Utah loves, loves, loves musical theater, and every time we’ve had a blockbuster, whether it was ‘Les Mis’ or ‘Phantom’ or ‘Lion King’ or ‘Wicked,’ there’s been enormous excitement, but ‘Hamilton’ has set a new bar for sure,” said Bruce Granath, vice president of marketing at MagicSpace Entertainment.
Unless they’re already Broadway at the Eccles season ticket holders, fans of the musical have had to wait to secure their tickets to one of the Salt Lake performances. Tickets were first made available to season ticket subscribers last year, but the general public will have their chance at 10 a.m. Friday.
“‘Hamilton’ has been putting tickets on sale one city at a time very deliberately,” Granath said. “They are trying to learn from each and every on-sale how they can put as many tickets as possible in the hands of legitimate fans and to keep as many tickets as possible out of the hands of people who just want to turn around and sell them for crazy money.”
"Hamilton" tickets will be available for in person sales at the George S. and Dolores Doré Eccles Theater box office, 131 Main Street.
For those who will try their luck online, Broadway at the Eccles provides a list of tips for getting tickets to “Hamilton” on its website, but Granath specifically highlighted three tips:
1. Make sure you have an account at ArtTix and that the user name and password work.
Artsaltlake.org will be the website handling Utah's "Hamilton" ticket sales and is the same website used when buying tickets to other local events, including Ballet West, Utah Symphony and Utah Opera performances.
Granath said you might not think you have an account but even if you’ve bought tickets on the website in the past few years under your current email address, an account may exist, so make sure you figure out the password before you try to buy tickets. If you don’t have an account, create one.
“That’s super easy,” Granath said. “Before the end of the day Thursday, go on and make sure you have an account.”
2. Have a strategy.
Granath suggests looking at the list of performances online beforehand and selecting the date and performance you want tickets for.
“First of all, look at your own calendar,” he said. “In the excitement of the moment, don’t buy a ticket for the day your sister is getting married or you’re going to Hawaii and you forgot in the moment.”
He said tickets are available for every performance, but the website will indicate which performances have the best availability.
Anyone wanting to buy tickets can log onto artsaltlake.orgbetween 9-10 a.m. on Friday to join the virtual waiting room.
“The virtual waiting room sounds very weird, but … what it will do is randomly assign everybody a place in line,” Granath said. “The reason why that’s a great thing is it gives everybody an equal chance to be at the head of the line and it makes it much more difficult for ticket brokers who might be using algorithms or other strategies to butt in line.”
3. Be at a desktop when buying tickets.
Granath said that although artsaltlake.org is “completely compatible” with mobile devices, he suggests using a desktop because the process includes filling out fields that would likely be easier to fill out via desktop.
Those interested in obtaining tickets should note that there is a limit of four tickets per household address. According to Broadway at the Eccles’ website, tickets will range from $75-$165, plus applicable fees, with a limited number of $300 premium seats available.
“There are tens of thousands of tickets available, but we just know the demand is going to outstrip the supply,” Granath said.
When Friday comes, Granath said that if you follow the tips outlined on the website, all you’ll need to do is have your payment ready and to be ready to wait.
“Be hydrated. Use the bathroom,” he said. “Get your lucky jersey or whatever it is and be ready to order.”
For additional information on the ticketing process, visit broadway-at-the-eccles.com/hamilton/how-to-get-tickets.
How to avoid getting scammed
With “Hamilton” tickets in high demand, Broadway at the Eccles has outlined a few “buyer beware” tips on its website to ensure buyers don’t get scammed into buying fake tickets.
• Purchase tickets from artsaltlake.org only.
• Ticket prices exceeding $300 should raise a red flag. “Most tickets in Salt Lake City will not exceed $165 (plus applicable fees) at the on sale,” the website states. “There are a select number of $300 premium seats available for each performance. If you see tickets for hundreds or thousands of dollars, you are probably buying from a third-party ticket broker. There is no guarantee these tickets are genuine. Tickets purchased from a reseller do not come with customer service support from ArtTix.”1 comment on this story
• Email ticket delivery should also raise concerns. “If someone offers to email you ‘Hamilton’ tickets, you are buying from a ticket reseller and your ticket is not guaranteed,” according to the website. “There are no electronic tickets for the Salt Lake run of ‘Hamilton.’”
• Broadway at the Eccles also suggests buyers take steps to protect their tickets once they are purchased. “Each ticket has a one-of-a-kind bar code,” the website states. “Sharing this bar code online can compromise your tickets. Do not share a photo of your ‘Hamilton’ tickets with anyone — especially on social media. Keep them in a safe place.”