SALT LAKE CITY — Industry insiders expect the first trailer for “Solo: A Star Wars Story” to drop during Super Bowl LII on Sunday night, according to The Hollywood Reporter.
Disney declined to comment on its marketing plan for the big football game, but the studio is expected to advertise two other films, which could include “Black Panther” (Feb. 16), “Avengers: Infinity War” (May 4) and “Wrinkle in Time” (March 9), according to The Hollywood Reporter.
Most Super Bowl movie spots can last between 30 to 45 seconds, or even 60 seconds. Deadline reported this week that Disney will have two slots, a 30-second and 45-second commercial, with “Black Panther” and “Avengers” being likely front-runners for those spots.
Historically, Marvel/Disney has aired trailers for upcoming films during the Super Bowl, including “Guardians of the Galaxy: Vol. 2” last year and “Captain America: Civil War” the year before that.
But according to Deadline, Disney may need to start promoting “Solo” sooner rather than later, since it has a May 25 release date.
“Should that occur, it would be the first time ever during the Super Bowl that Disney has done so since taking ownership of Lucasfilm,” Deadline reported.
Few details have emerged about “Solo” so far. A rumored leaked image of the film’s poster proved to be a fake, as the Deseret News reported. Otherwise, all we’ve seen so far are cast photos and one official synopsisfrom Star Wars.
No one’s sure why it has taken so long for Disney to promote “Solo,” according to Collider.1 comment on this story
It may be because the studio wanted to wait until “Last Jedi” stopped its run, which is what happened in 2016 when Disney waited until the “Force Awakens” hype died down to promote “Rogue One.”
“Regardless, it appears it’ll all be moot by this weekend as our first look at 'Solo' is imminent,” according to Collider.
“Solo” stars Alden Ehrenreich as Han Solo and Donald Glover as Lando Calrissian. Woody Harrelson (“2012”), Emilia Clarke (“Game of Thrones”) and Phoebe Waller-Bridge (“Fleabag”) will also be in the film.
The film hits theaters May 25, 2018.