Atlanta’s new Mercedes-Benz Stadium is touting a climb in revenue because of its cheap concessions.
The new stadium broke the mold of other sports venues across the country by offering affordable concessions. That includes $2 hot dogs, $5 cheeseburgers and “bottomless soft drinks,” according to The New York Times.
In fact, according to ESPN, the Atlanta stadium offers the lowest prices of all major sports teams.
And it’s worked out so far. The 50 percent drop in prices led to fans increasing their spending by 16 percent.
These results suggest that fans will spend more if the prices are lower, said Arthur Blank, owner of the NFL’s Atlanta Falcons and Major League Soccer’s Atlanta United.Comment on this story
“I understand bringing kids to sporting events and saving up for tickets, and when you get inside you have to buy them food, and a hot dog that is $2 outside is suddenly $7 inside, and being frustrated by it,” Blank said. “You find ways to tell fans beyond words that you really care about their interests.”
Read more about the stadium’s success at The New York Times.
Atlanta’s new stadium includes a Chick-fil-A restaurant as well, which has elected to stay closed on Sunday, which is a company policy, according to the Deseret News.