SALT LAKE CITY — Burger King released a video on Wednesday that showed managers pranking customers to show them what the lack of net neutrality would look like.
Net neutrality is a federal policy that allows all internet content to act freely and without the control of internet service providers.
The new ad shows customers going to buy meals at Burger King but they are charged differently based on speed or MBPS (making burgers per second).
The prices range from $5 to $26.
“And the customers grow increasingly furious in an art-imitating-life display that mocks new internet rules that have led to wide-scale protests, even death threats,” according to CBS News.
Watch the prank below.
Concerns over net neutrality arose back in December when the Federal Communications Commission voted to scrap the net neutrality rules, which means internet service providers could “create so-called fast and slow lanes for subscribers — and open up higher fees that could be passed down to users,” according to NBC News.2 comments on this story
Experts have pointed to Portugal as an example of how no net neutrality works. As the Deseret News explained, internet service providers can split websites into different internet plans.
A tweet from Congressman Ro Khanna, U.S. representative in Washington for California's Silicon Valley, explained the policy clearly.
“(That’s) a huge advantage for entrenched companies, but it totally ices out startups trying to get in front of people, which stifles innovation,” he wrote. “This is what’s at stake, and that’s why we have to save net neutrality.”