Marcio Jose Sanchez, AP
Apple CEO Tim Cook announces the new iPhone X at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

SALT LAKE CITY — Is it already time to say goodbye to the iPhone X?

Acclaimed KGI Securities’ analyst Ming-Chi Kuo said disappointing sales for the iPhone X could lead to a cancellation of the model, with the production possibly ending this summer, according to a report obtained from Apple Insider.

This would be the first time Apple canceled the production of a phone since it ended the iPhone 5C’s run in 2014, according to Forbes.

The KGI report said that poor sales in China might lead to Apple’s decision to cancel the phone.

The KGI report also said it expects three new iPhone models for 2018, that include new phones with the same capabilities as the iPhone X, as well as an iPhone X Plus device.

However, neither of the new devices would have the Face ID technology that’s been made famous from the iPhone X.

Forbes writer Gordon Kelly said that canceling the iPhone X might be a smart move since “its design will remain a flagship option (the 6.1-inch model is priced like the iPhone 8) rather than being discounted at one year old.”

So far, iPhone X sales have been hard to gauge, according to Fortune.

The iPhone X accounted for 20 percent of all U.S. iPhone sales during the fourth quarter of 2017. Those numbers topped sales for the iPhone 8 Plus (17 percent of total iPhone sales) but fell behind the iPhone 8 (20 percent of all iPhone sales worldwide).

7 comments on this story

However, Consumer Intelligence Research Partners partner Josh Lowitz said in a statement to Fortune that the iPhone X’s release is a little different than previous phone releases, making it hard to gauge how well it has sold.

“Comparisons to earlier launches are tricky at best,” Lowitz said in a statement. “First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the launch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.”