SALT LAKE CITY — Voya Financial Inc. has announced it will donate $10,000 to Special Olympics Utah as a result of its Invest in Something Special effort.
The weeklong social media campaign was designed to share the goals and dreams of Special Olympics athletes on social media and to raise money for local U.S. programs.
“We are grateful to Voya for believing in the dreams of Special Olympics athletes,” D’Arcy Dixon Pignanelli, president of Special Olympics Utah, said in a statement. “Training and competing in sports helps athletes set goals and work to achieve them. Our athletes do have dreams and goals that include to volunteer, work and serve, and connect with others in their communities.”Comment on this story
During the campaign, Special Olympics athletes from across the country were encouraged to share their goals beyond sport on Facebook, Instagram and Twitter. Voya pledged to donate $1 for every like, share and comment on athletes’ #InvestInSomethingSpecial stories, up to $500,000.
The response to the campaign was overwhelming and resulted in more than 940,000 people participating on social media. In response to the support, Voya amplified the donation to $520,000, which will be shared among the 52 U.S. Special Olympics programs.