There’s a new app that wants to take away your makeup, and people aren’t happy about it.
MakeApp is a face-filtering app that removes makeup from your selfies. It’s not unlike FaceTune and other beauty apps, which add or remove effects from your selfies to change the way you look in your picture.
MakeApp, though, looks to remove all makeup from your face and rid your picture of its polished finish.
Mashable writer Karissa Bell tested the app for her report and wasn’t impressed with the results.
“The ‘makeup free’ look was cringeworthy, to say the least,” she wrote. “While it did a decent job of removing obvious makeup, like lipstick and mascara, it inexplicably made my skin puffier and blotchier and created wrinkles that don't actually exist.”
Criticism about the app sprung up on Tuesday. Annoyed users tweeted their thoughts on the app, saying that it “will exacerbate insecurities and low self-esteem,” according to The Independent.
The app’s creator, Ashot Gabrelyanov, told Mashable that he’s “hoping to fix” the negative experiences users have had with the app, which also lightens darker skin colors.
"MakeApp is not our core product and it was really just an experiment/demonstration of some of the technologies our augmented reality company has been working on," he said, according to Mashable. "It was meant to be a fun, entertaining tool."
He similarly told BuzzFeed that the media’s attention to the app’s makeup function is unfair.
"We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of 'tech bros' trying to hurt women, which is just so far from the truth," he told BuzzFeed.
Other face-related social apps have experienced similar criticisms. Back in 2016, Snapchat added a Bob Marley feature, which dressed selfie-takers in dreadlocks, changed the shape of their eyes and darkened their skin color, according to CNN.
The app sparked outrage from users who were upset about the "blackface" feature.
FaceApp also added filters that were designed to make people look Asian, black, Caucasian or Indian, according to The Huffington Post.
The company later removed the digital effects after widespread criticism from its users.