SALT LAKE CITY — The Parents Television Council wants to help you know which companies "sponsor TV programs that are safe for children, and those that sponsor TV shows with harmful content," according to a press release.
The company released its annual 2017 Best and Worst Advertiser List this week. The rankings come just as national brands will share their Christmas and holiday advertisements to lure customers to their stores.
“When families head out for Christmas and holiday shopping, we hope they’ll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch,” said Parents Television Council President Tim Winter.
This year’s report found that several advertisers who were once on the “worst” side of the list moved over to the “best side,” specifically Toyota and McDonald’s.
The Parents Television Council compiled the rankings based on how many ads competitors ran on family-appropriate shows versus how many they ran on shows not acceptable for most family-friendly audiences.
We’ve broken down the results for you.
Best: Mazda, Chrysler, Toyota, Ford, Kia
Worst: Honda, Subaru, BMW, Nissan
Cell phone providers
Best: AT&T, Verizon
Worst: Sprint, T-Mobile
Best: Procter & Gamble, Smucker’s, Hershey
Worst: Unilever, Mondelez, Mars
Best: Amazon, Apple, Google
Worst: Samsung, Microsoft
Best: MasterCard, Capital One
Worst: Discover, American Express
Best: TJ Maxx, Marshalls, Home Goods, Sears
Worst: Macy’s, Kohl’s
Worst: Target, Kmart
Best: McDonald’s, Starbucks, Dairy Queen, Chipotle
Worst: Burger King, Wendy’s, Subway, Yum! Brands (like Taco Bell, KFC)
Worst: Red Bull